AEO for dermatologists in Adelaide: AI search visibility ranking
How AI search engines rank dermatologists in Adelaide by visibility and citations. 6 providers measured quarterly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Dermatology practices serving Adelaide patients with medical dermatology, skin cancer checks, acne and eczema treatment, cosmetic dermatology, and laser care. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this AEO ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers ask AI engines about dermatologists in Adelaide, Dermatology SA emerges as the leader, mentioned in 50% of inquiries. Other top names include Adelaide Skin & Eye Centre and Burnside Hospital Consulting Suites Dermatology. The leader's visibility comes with a strong citation rate, with Dermatology SA being noted in 75% of related AI responses.
The rankings are shaped by data pulled from highly cited sources like google.com, dermatologysa.com.au, and skinive.com. Many of these are review and aggregator sites, which indicates that frequently updated and widely recognized practices have a significant impact on the AI engines' recommendations.
For buyers scrutinizing this list, it is crucial to focus on recent reviews and third-party validation, as AI engines heavily prioritize these factors. Dermatology SA's top spot reflects its strong topical authority in dermatology, which makes it a reliable choice when selecting a provider based on what AI considers important.
At a glance
What we observed in this category
Dermatology SA holds a visibility score of 50.0% and a citation rate of 75.0%, giving it a composite score of 57.5. Every other brand in the six-brand category sits at exactly 0.0 across all three metrics. That gap is total, not marginal. No other Adelaide dermatology brand registers any presence in Google AI Mode responses, meaning Dermatology SA is effectively the only locally-named practice in this AI surface right now.
Dermatology SA's citation rate of 75.0% exceeds its visibility rate of 50.0%, which means Google AI Mode is citing it as a trusted source more often than it is featuring it as a named recommendation. The five remaining brands (Adelaide Skin and Eye Centre, Burnside Hospital Consulting Suites Dermatology, Adelaide Dermatology Centre, Dermatology and Laser Centre, and North Adelaide Dermatology) achieve neither visibility nor citation, so there is no divergence pattern to observe among them.
The top-cited sources list reveals that Google AI Mode anchors heavily on third-party directories and aggregators, including hotdoc.com.au, compareskinspecialists.com.au, and skinive.com, alongside google.com itself. Only one practice domain, dermatologysa.com.au, appears directly in that cited-sources list. Non-Adelaide sources such as malvernderm.com.au and advancedcosmeticmedicine.com.au also appear, suggesting the AI draws on out-of-market content when local signals are thin.
Movers & shakers since last refresh
Biggest visibility risers
-
Dermatology SA 0% → 50% · rank #1 → #1+50pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
dermatologysa.com.au
|
50% | 75% | Google AI Mode |
Dermatology SA scores 50.0% visibility and 75.0% citation, sitting 41.7 percentage points above the category average visibility of 8.3%, with no other local competitor registering any score. |
||||
| 2 |
adelaideskinandeye.com.au
|
0% | 0% | Google AI Mode |
Adelaide Skin and Eye Centre records 0.0% visibility and 0.0% citation, placing it 8.3 percentage points below the category average visibility and entirely absent from Google AI Mode outputs. |
||||
| 3 |
burnsidewar.com.au
|
0% | 0% | Google AI Mode |
Burnside Hospital Consulting Suites Dermatology holds 0.0% on all metrics, tied with four other brands at the floor and contributing nothing to its own AI discoverability in this category. |
||||
| 4 |
adelaidedermatologycentre.com.au
|
0% | 0% | Google AI Mode |
Adelaide Dermatology Centre posts 0.0% visibility and citation, matching the four other non-leading brands and sitting 8.3 points below the category average visibility of 8.3%. |
||||
| 5 |
dermatologylasercentre.com.au
|
0% | 0% | Google AI Mode |
Dermatology and Laser Centre achieves 0.0% visibility and 0.0% citation, with no presence in Google AI Mode and no appearance in the top-cited sources list for this category. |
||||
| 6 |
northadelaidedermatology.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on dermatologists in Adelaide, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own dermatologists in Adelaide brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for dermatologists in Adelaide
Who leads AI visibility among dermatologists in Adelaide?
Dermatology SA leads with 50.0% visibility and a 75.0% citation rate, giving it a composite score of 57.5. No other brand in the category registers any AI visibility at all.
How large is the gap between the top brand and its nearest competitor?
The gap is absolute. Dermatology SA scores 50.0% visibility while all five remaining brands score 0.0%, making the lead a 50 percentage point difference across every metric.
What sources does Google AI Mode cite most for Adelaide dermatology queries?
Google AI Mode anchors on google.com, hotdoc.com.au, compareskinspecialists.com.au, skinive.com, and dermatologysa.com.au as top cited sources. Third-party directories dominate, with only one local practice domain appearing directly.
Does high visibility always align with high citation in this category?
For Dermatology SA, citation (75.0%) actually exceeds visibility (50.0%), meaning the AI cites it as a source more often than it names it as a recommendation. No other brand has data to compare.
Are out-of-market sources cited alongside Adelaide-based practices?
Yes. malvernderm.com.au and advancedcosmeticmedicine.com.au both appear in the top-cited sources list, indicating Google AI Mode pulls non-Adelaide dermatology content when local signals are limited.
Has any brand's AI visibility changed significantly in the most recent period?
Dermatology SA is the only brand flagged as a visibility riser, moving from 0.0% to 50.0% visibility and from 0.0% to 75.0% citation in the current period. No brands recorded any visibility falls.