Dentists in Sutherland Shire: AI search visibility ranking (2026)
How AI search engines rank dentists in sutherland shire by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Dental practices serving Sutherland Shire patients across family dentistry, cosmetic dentistry, implants, Invisalign, and preventative oral health care throughout the Sutherland Shire. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Primary Dental holds the only meaningful AI visibility score in this category at 12.5 percent, against a category average of just 0.6 percent. Every other ranked brand, including large national chains such as Pacific Smiles Dental, Bupa Dental, and National Dental Care, sits at exactly 0.0 percent visibility and 0.0 composite score. That gap is not marginal. It means Google AI Mode is surfacing one brand and effectively ignoring nineteen others when responding to dentist queries in the Sutherland Shire.
Despite Primary Dental's visibility lead, its citation rate is 0.0 percent, identical to every other brand in the dataset. This means the AI is naming Primary Dental in responses but not linking back to its domain as a source. No brand in the top five achieves any citation, which indicates a pattern where AI Mode mentions brands by name without treating their own websites as reference material worth citing directly.
The top cited sources in this category are third-party platforms and directories, including google.com, healthengine.com.au, youtube.com, yelp.com, and dentulu.com, alongside locally specific sites such as shiresmiles.com.au, waratahdental.com, and ssdentalclinic.com.au. Google AI Mode appears to anchor its responses on aggregator and review platforms rather than brand-owned domains. The presence of local Sutherland Shire-specific sites in the citation list suggests the AI does weight geographic relevance, but through directory content rather than brand pages.
Movers & shakers since last refresh
Biggest visibility risers
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Primary Dental 0% → 12% · rank #0 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
primarydental.com.au
|
12% | 0% | Google AI Mode |
Primary Dental is the sole brand with any AI visibility at 12.5 percent, more than 20 times the 0.6 percent category average, yet its citation rate remains 0.0 percent. |
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| 2 |
pacificsmilesdental.com.au
|
0% | 0% | Google AI Mode |
Pacific Smiles Dental holds rank 2 but records 0.0 percent visibility and a 0.0 composite score, placing it statistically equal to every brand ranked below it. |
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| 3 |
bupadental.com.au
|
0% | 0% | Google AI Mode |
Bupa Dental, a nationally recognised healthcare brand, scores 0.0 across all metrics, showing that brand scale outside this local category does not translate to AI visibility here. |
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| 4 |
nationaldentalcare.com.au
|
0% | 0% | Google AI Mode |
National Dental Care sits at rank 4 with 0.0 visibility, indistinguishable in AI Mode performance from the remaining 16 brands tracked in this category. |
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| 5 |
totallysmiles.com.au
|
0% | 0% | Google AI Mode |
Totally Smiles records 0.0 percent visibility and 0.0 citation rate, consistent with all brands ranked 2 through 20 in this dataset. |
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| 6 |
smilecliniq.com.au
|
0% | 0% | Google AI Mode |
| 7 |
cosmetiquedental.com.au
|
0% | 0% | Google AI Mode |
| 8 |
sydneydentalboutique.com.au
|
0% | 0% | Google AI Mode |
| 9 |
sydneycbddentistry.com.au
|
0% | 0% | Google AI Mode |
| 10 |
pittstreetdentalcentre.com.au
|
0% | 0% | Google AI Mode |
| 11 |
dentalloungesydney.com.au
|
0% | 0% | Google AI Mode |
| 12 |
sydneyparkdental.com.au
|
0% | 0% | Google AI Mode |
| 13 |
dentalhouse.com.au
|
0% | 0% | Google AI Mode |
| 14 |
mavendental.com.au
|
0% | 0% | Google AI Mode |
| 15 |
melbournedentalclinic.com.au
|
0% | 0% | Google AI Mode |
| 16 |
smilesolutions.com.au
|
0% | 0% | Google AI Mode |
| 17 |
mcdental.com.au
|
0% | 0% | Google AI Mode |
| 18 |
toorakdentalgroup.com.au
|
0% | 0% | Google AI Mode |
| 19 |
dentalonflinders.com.au
|
0% | 0% | Google AI Mode |
| 20 |
southyarradentistry.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on dentists in sutherland shire, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own dentists in sutherland shire brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about dentists in sutherland shire AI visibility
Who leads AI visibility in the Dentists in Sutherland Shire category?
Primary Dental leads with a visibility score of 12.5 percent, the only brand above zero in a category where the average sits at 0.6 percent.
What sources does Google AI Mode cite most for dentist searches in Sutherland Shire?
The top cited sources are google.com, healthengine.com.au, youtube.com, yelp.com, and local sites including shiresmiles.com.au and waratahdental.com, with no brand-owned domain appearing in the top source list.
Do any brands in this category earn citations from Google AI Mode?
No. Every brand in the dataset, including Primary Dental which leads on visibility, records a citation rate of 0.0 percent.
How large is the gap between the top brand and the rest of the field?
Primary Dental's 12.5 percent visibility is the only non-zero score across 20 tracked brands, with all others sitting at exactly 0.0 percent and a composite score of 0.0.
Does having a large national brand presence help AI visibility in this local category?
The data shows no advantage for national chains. Bupa Dental, Pacific Smiles Dental, and National Dental Care all score 0.0 percent visibility despite their broader market presence.
Is the category overall well represented in Google AI Mode responses?
No. The average visibility across the 20 tracked brands is just 0.6 percent, and only one brand registers any AI presence at all in the current audit period.