AEO for demand planning software: AI search visibility ranking
How AI search engines rank demand planning software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Demand planning software used to forecast sales, balance inventory, model scenarios, and align supply chain decisions with expected demand. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Demand planning software, AI engines frequently point to OMP as the standout brand. With an impressive visibility rate of 87.5 percent, OMP is consistently recommended alongside o9 Solutions and Kinaxis. These brands are often highlighted in the responses generated by AI systems when evaluating top-tier options in this software category.
The rankings are heavily influenced by the sources that AI engines commonly consult. Websites like youtube.com, linkedin.com, relexsolutions.com, viewpointanalysis.com, and monday.com lead the list of cited sources. Many of these are aggregator and review sites, indicating that AI engines prioritize platforms that gather extensive user feedback and expert opinions.
For buyers considering this list, it is important to pay attention to recent reviews and third-party validations, which AI engines value highly. The emphasis on topical authority and the reliability of the specific subcategory also suggests that ongoing expert assessments and user experiences can play a crucial role in your decision-making process.
At a glance
What we observed in this category
OMP dominates this category with a visibility score of 87.5%, compared to the category average of 7.5% and the second-ranked o9 Solutions at just 25.0%. That gap of 62.5 percentage points between first and second place is unusually wide and signals that Google AI Mode is consistently surfacing OMP in responses while treating most other brands as peripheral. OMP's composite score of 61.2 dwarfs every competitor, making it the clearest category anchor in this audit.
RELEX Solutions presents the most striking divergence between visibility and citation in the dataset. It holds 0.0% visibility yet carries a 37.5% citation rate, the highest citation figure across all ranked brands. This means Google AI Mode is referencing RELEX Solutions as a trusted source without naming it prominently in responses. OMP shows the inverse pattern: 87.5% visibility but 0.0% citation, suggesting it is named frequently but its own domain is not being pulled as a reference source.
Every brand in this audit lists Google AI Mode as its top engine, confirming the audit is single-engine in scope. Among the top cited sources, third-party and review platforms dominate: youtube.com, linkedin.com, gartner.com, g2.com, and reddit.com all appear alongside relexsolutions.com and viewpointanalysis.com. The presence of relexsolutions.com in the source list is consistent with RELEX Solutions' high citation rate, and viewpointanalysis.com suggests analyst content is a meaningful input for AI responses in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Netstock 0% → 12% · rank #15 → #6+12pp
Biggest visibility fallers
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Kinaxis 38% → 12% · rank #2 → #3-25pp
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Blue Yonder 38% → 12% · rank #4 → #5-25pp
-
Anaplan 25% → 0% · rank #5 → #7-25pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
omp.com
|
88% | 0% | Google AI Mode |
OMP's 87.5% visibility is nearly 80 percentage points above the 7.5% category average, yet its 0.0% citation rate means AI names it without linking to its domain. |
||||
| 2 |
o9solutions.com
|
25% | 12% | Google AI Mode |
o9 Solutions sits at 25.0% visibility and 12.5% citation, placing it clearly second but far behind OMP's composite score of 61.2 versus its own 21.2. |
||||
| 3 |
kinaxis.com
|
12% | 12% | Google AI Mode |
Kinaxis dropped 25.0 percentage points in visibility this period, falling from 37.5% to 12.5%, making it the joint largest visibility faller in the dataset. |
||||
| 4 |
relexsolutions.com
|
0% | 38% | Google AI Mode |
RELEX Solutions holds 0.0% visibility but the highest citation rate in the audit at 37.5%, indicating AI trusts its content as a source without naming it in answers. |
||||
| 5 |
blueyonder.com
|
12% | 0% | Google AI Mode |
Blue Yonder fell 25.0 percentage points in visibility to reach 12.5%, matching Kinaxis, while retaining 0.0% citation and a composite score of 8.8. |
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| 6 |
netstock.com
|
12% | 0% | Google AI Mode |
| 7 |
anaplan.com
|
0% | 12% | Google AI Mode |
| 8 |
slimstock.com
|
0% | 12% | Google AI Mode |
| 9 |
e2open.com
|
0% | 0% | Google AI Mode |
| 10 |
manh.com
|
0% | 0% | Google AI Mode |
| 11 |
gopigment.com
|
0% | 0% | Google AI Mode |
| 12 |
sap.com
|
0% | 0% | Google AI Mode |
| 13 |
oracle.com
|
0% | 0% | Google AI Mode |
| 14 |
logility.com
|
0% | 0% | Google AI Mode |
| 15 |
toolsgroup.com
|
0% | 0% | Google AI Mode |
| 16 |
board.com
|
0% | 0% | Google AI Mode |
| 17 |
lokad.com
|
0% | 0% | Google AI Mode |
| 18 |
flieber.com
|
0% | 0% | Google AI Mode |
| 19 |
johngalt.com
|
0% | 0% | Google AI Mode |
| 20 |
aeratechnology.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on demand planning software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own demand planning software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for demand planning software
Who leads AI visibility in demand planning software?
OMP leads with 87.5% visibility, a composite score of 61.2, and a gap of more than 62 percentage points over second-ranked o9 Solutions at 25.0%.
Which demand planning brand is most cited by Google AI Mode without being named in answers?
RELEX Solutions has the highest citation rate in the category at 37.5% despite 0.0% visibility, meaning its domain is used as a reference source but the brand is not surfaced in direct responses.
What sources does Google AI Mode anchor on for demand planning software research?
The top cited sources include youtube.com, linkedin.com, gartner.com, g2.com, reddit.com, relexsolutions.com, and viewpointanalysis.com, with third-party review and analyst platforms featuring prominently.
Which demand planning brands lost the most AI visibility in the latest period?
Kinaxis, Blue Yonder, and Anaplan each dropped 25.0 percentage points in visibility, with Anaplan falling to 0.0% and losing two rank positions.
Which brand showed the biggest positive visibility movement in this audit period?
Netstock rose from rank 15 to rank 6, gaining 12.5 percentage points in visibility and climbing nine positions, the largest rank improvement in the dataset.
How does the average visibility in demand planning software compare to the top brand?
The category average visibility is 7.5%, while OMP alone sits at 87.5%, meaning the leading brand is more than 11 times above the average across all 20 tracked brands.