AEO for database migration services: AI search visibility ranking
How AI search engines rank database migration services by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Database migration service providers helping organizations move, modernize, and optimize databases across on-prem, cloud, and cross-platform environments. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When asked about database migration services, AI engines most frequently cite AWS Professional Services as the leader. Google Cloud Consulting and Microsoft Consulting also emerge as strong contenders. AWS Professional Services commands a significant presence, being mentioned in 87.5% of AI-driven responses, making it a go-to choice for many businesses.
The prominence of AWS among AI responses is largely due to the high citation rate from trusted sources like aws.amazon.com and other major domains. Aggregator and review sites such as youtube.com and reddit.com also play a role, suggesting broad community recognition and endorsement that reinforce AWS’s status in the industry.
For buyers considering their options, examining recent reviews and third-party endorsements is crucial, particularly from platforms like cloud.google.com and john-pratt.com. AI engines rely on these aspects for ranking, valuing consistent performance and topical authority, which should guide your decision when evaluating database migration services.
At a glance
What we observed in this category
AWS Professional Services leads the database migration services category with a composite score of 26.2, driven entirely by a citation rate of 87.5 percent against zero visibility. Google Cloud Consulting sits second at 22.5 composite with 75 percent citation, and Microsoft Consulting third at 15.0 with 50 percent citation. The gap between rank 3 and rank 4 (Accenture at 8.8) is substantial, and ranks 5 through 10 all score zero composite, showing the category is highly concentrated at the top.
A sharp divergence exists between being named and being cited across this category. The top three brands, AWS Professional Services, Google Cloud Consulting, and Microsoft Consulting, each hold zero visibility yet dominate citation rates of 87.5, 75.0, and 50.0 percent respectively. Accenture inverts this pattern, recording 12.5 percent visibility but zero citation. This split suggests AI Mode surfaces Accenture in responses without linking to its domain, while treating the hyperscaler consulting arms as authoritative references without prominently featuring them in direct answers.
The top cited sources in this category anchor heavily on first-party cloud documentation and platform content. aws.amazon.com and docs.aws.amazon.com both appear, cloud.google.com appears, and youtube.com ranks first overall. Community and third-party sources including reddit.com, idera.com, skyvia.com, and john-pratt.com also feature, suggesting Google AI Mode blends official vendor documentation with independent technical content when constructing database migration responses. No cited source belongs to pure-play SI brands such as Accenture, Rackspace, or HCLTech.
Movers & shakers since last refresh
Biggest visibility risers
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Accenture 0% → 12% · rank #4 → #4+12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
aws.amazon.com
|
0% | 88% | Google AI Mode |
AWS Professional Services holds a category-leading composite score of 26.2, with an 87.5 percent citation rate that is roughly 8x the category average of 10.6 percent and zero visibility. |
||||
| 2 |
cloud.google.com
|
0% | 75% | Google AI Mode |
Google Cloud Consulting scores 22.5 composite on a 75.0 percent citation rate, trailing AWS by 12.5 citation points but maintaining a clear gap over third-ranked Microsoft Consulting at 50.0 percent. |
||||
| 3 |
microsoft.com
|
0% | 50% | Google AI Mode |
Microsoft Consulting achieves a 15.0 composite and 50.0 percent citation rate, matching neither hyperscaler peer on citation but sitting 6.2 composite points clear of fourth-placed Accenture. |
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| 4 |
accenture.com
|
12% | 0% | Google AI Mode |
Accenture is the only brand among the top 20 with any visibility at 12.5 percent, yet records zero citation, making it the sole example of named presence without source trust in this audit. |
||||
| 5 |
rackspace.com
|
0% | 0% | Google AI Mode |
Rackspace Technology sits fifth by rank but scores zero on both visibility and citation, identical to the six brands ranked below it, indicating no measurable AI Mode presence in this category. |
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| 6 |
perficient.com
|
0% | 0% | Google AI Mode |
| 7 |
slalom.com
|
0% | 0% | Google AI Mode |
| 8 |
thoughtworks.com
|
0% | 0% | Google AI Mode |
| 9 |
hcltech.com
|
0% | 0% | Google AI Mode |
| 10 |
nttdata.com
|
0% | 0% | Google AI Mode |
| 11 |
dataart.com
|
0% | 0% | Google AI Mode |
| 12 |
softserveinc.com
|
0% | 0% | Google AI Mode |
| 13 |
amdocs.com
|
0% | 0% | Google AI Mode |
| 14 |
deloitte.com
|
0% | 0% | Google AI Mode |
| 15 |
kyndryl.com
|
0% | 0% | Google AI Mode |
| 16 |
epam.com
|
0% | 0% | Google AI Mode |
| 17 |
cognizant.com
|
0% | 0% | Google AI Mode |
| 18 |
capgemini.com
|
0% | 0% | Google AI Mode |
| 19 |
wipro.com
|
0% | 0% | Google AI Mode |
| 20 |
infosys.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on database migration services, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own database migration services brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for database migration services
Who leads AI visibility in database migration services?
AWS Professional Services leads with a composite score of 26.2 and a citation rate of 87.5 percent, well ahead of second-placed Google Cloud Consulting at 22.5 composite. Both brands record zero visibility despite their high citation rates.
What sources does Google AI Mode cite most for database migration research?
YouTube.com ranks first among cited sources, followed by aws.amazon.com, cloud.google.com, reddit.com, and technical resources including idera.com and skyvia.com. Both first-party cloud documentation and independent community content are represented.
Which brands have high citation but no AI visibility in this category?
All three of the top-cited brands, AWS Professional Services (87.5 percent), Google Cloud Consulting (75.0 percent), and Microsoft Consulting (50.0 percent), each record zero visibility, meaning AI Mode references them without surfacing them as named answers.
Is there any brand with AI visibility but no citation in database migration services?
Yes, Accenture is the only brand in the audit with visibility (12.5 percent) and a zero citation rate, an inverted pattern not seen among any other top-20 brand in this category.
How concentrated is AI presence across the 20 brands audited?
Extremely concentrated: only four brands score above zero composite, and 16 of the 20 brands record zero on both visibility and citation. The category average visibility is just 0.6 percent and average citation is 10.6 percent.
Which brand showed the biggest recent movement in AI visibility for this category?
Accenture is the only brand listed as a visibility riser, moving from 0.0 to 12.5 percent visibility while holding the same rank 4 position and recording no change in citation rate.