Data quality software: AI search visibility ranking (2026)
How AI search engines rank data quality software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Data quality software used to profile data, detect anomalies, enforce rules, and improve trust in analytics, operations, and AI systems. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
Talend and Ataccama share the category lead with identical visibility scores of 50.0% and citation rates of 12.5%, placing them well above the category average visibility of 16.2%. The next tier, including Soda, Informatica, Collibra, Monte Carlo, and Great Expectations, clusters at 37.5% visibility, creating a clear two-tier structure. The gap between the top pair and the average is significant at more than 30 percentage points, meaning the majority of the 20 tracked brands are largely absent from AI-generated responses.
A notable divergence exists between being named and being cited. Informatica, Collibra, Monte Carlo, and Great Expectations all reach 37.5% visibility but hold a 0.0% citation rate, meaning Google AI Mode mentions them without linking to their domains. Soda achieves the same 37.5% visibility but carries a 12.5% citation rate, matching the top two brands on that metric. Acceldata presents the sharpest inversion: 0.0% visibility paired with a 12.5% citation rate, suggesting its domain appears as a source reference without the brand being named in responses.
Google AI Mode is the top engine for every brand in this dataset, indicating the audit is concentrated on that single surface. The cited sources list is notably varied, including Gartner, YouTube, Reddit, and smaller specialist domains such as ovaledge.com, gable.ai, and julius.ai. Ataccama's own domain, ataccama.com, appears in the top cited sources list, which likely contributes to its strong composite score of 38.8 and reinforces how direct domain citation supports overall AI presence in this category.
Movers & shakers since last refresh
Biggest visibility risers
-
Talend 0% → 50% · rank #0 → #1+50pp
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Ataccama 0% → 50% · rank #0 → #2+50pp
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Soda 0% → 38% · rank #0 → #3+38pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
talend.com
|
50% | 12% | Google AI Mode |
Talend leads with 50.0% visibility and 12.5% citation, both more than three times the category averages of 16.2% and 2.5% respectively. |
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| 2 |
ataccama.com
|
50% | 12% | Google AI Mode |
Ataccama matches Talend exactly on visibility (50.0%), citation (12.5%), and composite score (38.8%), with its own domain appearing among the top cited sources. |
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| 3 |
soda.io
|
38% | 12% | Google AI Mode |
Soda sits 12.5 points below the top pair on visibility at 37.5%, yet its 12.5% citation rate matches the leaders, giving it an outsized citation-to-visibility ratio. |
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| 4 |
informatica.com
|
38% | 0% | Google AI Mode |
Informatica reaches 37.5% visibility, more than double the category average, but its 0.0% citation rate holds its composite score to 26.2, below Soda's 30.0. |
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| 5 |
collibra.com
|
38% | 0% | Google AI Mode |
Collibra matches Informatica at 37.5% visibility and 0.0% citation, sharing an identical composite score of 26.2 with both Monte Carlo and Great Expectations. |
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| 6 |
montecarlodata.com
|
38% | 0% | Google AI Mode |
| 7 |
greatexpectations.io
|
38% | 0% | Google AI Mode |
| 8 |
ibm.com
|
25% | 0% | Google AI Mode |
| 9 |
anomalo.com
|
12% | 0% | Google AI Mode |
| 10 |
acceldata.io
|
0% | 12% | Google AI Mode |
| 11 |
precisely.com
|
0% | 0% | Google AI Mode |
| 12 |
bigeye.com
|
0% | 0% | Google AI Mode |
| 13 |
oracle.com
|
0% | 0% | Google AI Mode |
| 14 |
sap.com
|
0% | 0% | Google AI Mode |
| 15 |
alation.com
|
0% | 0% | Google AI Mode |
| 16 |
ibm.com
|
0% | 0% | Google AI Mode |
| 17 |
getmanta.com
|
0% | 0% | Google AI Mode |
| 18 |
prophecy.io
|
0% | 0% | Google AI Mode |
| 19 |
datafold.com
|
0% | 0% | Google AI Mode |
| 20 |
experian.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on data quality software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own data quality software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about data quality software AI visibility
Who leads AI visibility in data quality software?
Talend and Ataccama share the top position, each with 50.0% visibility and a composite score of 38.8, well ahead of all other tracked brands.
What sources does Google AI Mode cite most for data quality software research?
The top cited sources include gartner.com, youtube.com, reddit.com, and specialist sites such as ovaledge.com, gable.ai, and julius.ai, alongside ataccama.com itself.
Which brands are named in AI responses but not cited as sources?
Informatica, Collibra, Monte Carlo, and Great Expectations all achieve 37.5% visibility with 0.0% citation, meaning AI responses mention them without linking to their domains.
Is it possible for a brand to be cited without appearing in AI-generated answers?
Yes. Acceldata has 0.0% visibility but a 12.5% citation rate, indicating its domain is used as a reference source even though the brand is not named in responses.
How does the category average compare to the top performers?
The category average visibility is 16.2% and average citation is 2.5%, meaning Talend and Ataccama at 50.0% visibility and 12.5% citation exceed those averages by a large margin.
Which engine drives AI visibility for data quality software brands?
Every brand in the dataset lists Google AI Mode as its top engine, making it the dominant surface for AI-generated brand exposure in this category.