Cybersecurity awareness training platforms: AI search visibility ranking (2026)
How AI search engines rank cybersecurity awareness training platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Cybersecurity awareness training platforms used to educate employees, simulate phishing attacks, and strengthen human-layer security across organizations. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
KnowBe4 leads the cybersecurity awareness training category with a visibility score of 50%, more than double the 25% visibility held by the next three brands (usecure, Hoxhunt, and Proofpoint). The composite score gap between KnowBe4 (42.5) and rank two usecure (32.5) is meaningful, but the drop to rank five Wizer (3.8) and the zero scores for six of the top ten brands signals that AI Mode is concentrating recognition in a very small cluster of names.
usecure presents the clearest divergence between visibility and citation in this dataset. It holds 25% visibility but a 50% citation rate, the highest citation figure in the category, while KnowBe4 reverses that pattern with 50% visibility but only 25% citation. This split suggests AI Mode names KnowBe4 more frequently in responses but draws on usecure's own domain content as a reference source more often, a distinction that matters for understanding which brands are described versus which are trusted as evidence.
Google AI Mode is the top engine for every brand in the dataset, confirming that this category's AI visibility is effectively a single-engine story at this point. The top cited sources include reddit.com and gartner.com alongside brand domains such as usecure.io, hoxhunt.com, knowbe4.com, and proofpoint.com. The presence of reddit.com at the top of cited sources suggests AI Mode is anchoring partly on community discussion rather than exclusively on vendor or analyst content.
Movers & shakers since last refresh
Biggest visibility risers
-
KnowBe4 0% → 50% · rank #0 → #1+50pp
-
usecure 0% → 25% · rank #0 → #2+25pp
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Hoxhunt 0% → 25% · rank #0 → #3+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
knowbe4.com
|
50% | 25% | Google AI Mode |
KnowBe4 holds 50% visibility, more than eight times the 6.2% category average, but its 25% citation rate is half that of rank-two usecure. |
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| 2 |
usecure.io
|
25% | 50% | Google AI Mode |
usecure's 50% citation rate is the highest in the category, double its own 25% visibility score and double KnowBe4's citation rate. |
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| 3 |
hoxhunt.com
|
25% | 25% | Google AI Mode |
Hoxhunt matches usecure's 25% visibility and equals KnowBe4's 25% citation rate, producing a balanced but mid-tier composite score of 25.0. |
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| 4 |
proofpoint.com
|
25% | 12% | Google AI Mode |
Proofpoint holds 25% visibility but only a 12.5% citation rate, the lowest among the four brands with any visibility, yielding a composite score of 21.2. |
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| 5 |
wizer-training.com
|
0% | 12% | Google AI Mode |
Wizer records 0% visibility yet a 12.5% citation rate, meaning AI Mode references its content without naming it directly in responses. |
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| 6 |
cofense.com
|
0% | 0% | Google AI Mode |
| 7 |
terranovasecurity.com
|
0% | 0% | Google AI Mode |
| 8 |
infosecinstitute.com
|
0% | 0% | Google AI Mode |
| 9 |
mimecast.com
|
0% | 0% | Google AI Mode |
| 10 |
hooksecurity.co
|
0% | 0% | Google AI Mode |
| 11 |
riotsecurity.com
|
0% | 0% | Google AI Mode |
| 12 |
metacompliance.com
|
0% | 0% | Google AI Mode |
| 13 |
keepnetlabs.com
|
0% | 0% | Google AI Mode |
| 14 |
ninjio.com
|
0% | 0% | Google AI Mode |
| 15 |
cybeready.com
|
0% | 0% | Google AI Mode |
| 16 |
livingsecurity.com
|
0% | 0% | Google AI Mode |
| 17 |
safetitan.com
|
0% | 0% | Google AI Mode |
| 18 |
sophos.com
|
0% | 0% | Google AI Mode |
| 19 |
microsoft.com
|
0% | 0% | Google AI Mode |
| 20 |
huntress.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on cybersecurity awareness training platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own cybersecurity awareness training platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about cybersecurity awareness training platforms AI visibility
Who leads AI visibility in cybersecurity awareness training platforms?
KnowBe4 leads with 50% visibility and a composite score of 42.5, well ahead of the next ranked brands at 25% visibility. The category average visibility is just 6.2%, making KnowBe4's position a significant outlier.
Which brand is cited most often by Google AI Mode in this category?
usecure has the highest citation rate at 50%, ahead of KnowBe4 at 25%, despite usecure having the same 25% visibility as Hoxhunt and Proofpoint.
What sources does Google AI Mode anchor on for cybersecurity awareness training queries?
The top cited sources include reddit.com and gartner.com alongside vendor domains including usecure.io, hoxhunt.com, knowbe4.com, and proofpoint.com. Community and analyst sources appear alongside brand-owned content in the citation mix.
How concentrated is AI visibility in this category?
Visibility is heavily concentrated, with six of the top ten brands scoring 0% visibility and only four brands registering any presence. The category average of 6.2% reflects how few brands currently appear in AI-generated responses.
Is there a gap between being named in AI responses and being cited as a source?
Yes, usecure and Wizer both illustrate this gap. usecure is cited at twice its visibility rate, and Wizer is cited at 12.5% despite 0% visibility, meaning AI Mode uses their content as evidence without naming them in the answer text.
Which AI engine is driving visibility for this category?
Google AI Mode is the top engine for every brand in the dataset, making this category's AI visibility entirely dependent on a single engine at the time of this audit.