AEO Rankings · Finance

AEO for cyber insurance brokers: AI search visibility ranking

By monitoraeo Last updated August 02, 2026 Refreshed every 90 days

How AI search engines rank cyber insurance brokers by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Cyber insurance brokers helping companies assess exposure, place cyber cover, improve controls, and navigate underwriting for ransomware and breach risk. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

10%

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When prospective buyers inquire about Cyber insurance brokers, AI engines often highlight HUB International as the leader, citing it more frequently than its competitors. Marsh and Coalition also receive notable mentions. With a visibility percentage of 37.5, HUB International stands out due to its significant presence in AI-powered discussions.

The rankings reflect the sources that AI engines rely on most when assessing broker reliability. Websites like prowritersins.com, insurancebusinessmag.com, and reddit.com provide substantial information that contributes to these assessments. Aggregator and review sites like startupsavant.com and nerdwallet.com also play a key role by offering comprehensive insights and user feedback.

For buyers evaluating Cyber insurance brokers, this page offers valuable guidance, highlighting brands that AI engines frequently recognize. Consider the importance of recent reviews and third-party validations when making a decision. These factors not only enhance topical authority but also provide insights into current client experiences and broker expertise in this niche market.

At a glance

Category leader HUB International 38% visibility · named in 3 of 8 AI answers

Most cited brand HUB International 62% citation rate · the AI's most-trusted source brand in cyber insurance brokers

Top cited domain prowritersins.com Referenced by AI across the cyber insurance brokers query set — the highest-leverage PR target in this category

Visibility spread 38pp Gap between top and bottom of the ranking · 10 brands at 0% (invisible to the AI)

What we observed in this category

HUB International leads the cyber insurance brokers category with a composite score of 45.0, nearly double that of second-placed Marsh at 21.2. This gap matters because HUB rose from rank 4 to rank 1, with visibility jumping from 12.5% to 37.5% and citation rate climbing 50 percentage points in a single period. The category average visibility sits at just 10.0%, meaning HUB is performing at 3.75 times the average, which suggests a concentrated rather than distributed AI presence across the 20 brands tracked.

A striking divergence between visibility and citation appears at ranks 4 and 5. WTW and Willis each hold 25.0% visibility, matching Marsh exactly, yet both carry a 0.0% citation rate against Marsh's 12.5%. Coalition shows the sharpest inversion: 12.5% visibility but 37.5% citation, placing it third by composite score despite being the least visible of the top four by mention. This pattern indicates that AI Mode is naming some brands frequently while treating others as reference-worthy sources, and those two signals do not consistently align.

Google AI Mode is the top engine for every brand in this dataset without exception. Among the top cited external sources, third-party domains including prowritersins.com, insurancebusinessmag.com, reddit.com, and nerdwallet.com appear alongside hubinternational.com as the only broker domain in the cited-sources list. This suggests AI Mode anchors its responses on review and media content rather than broker websites directly, with HUB being the only brand in the category that has broken into that cited-source tier.

Movers & shakers since last refresh

Biggest visibility risers

HUB International 12% → 38% · rank #4 → #1
+25pp
Marsh 0% → 25% · rank #19 → #2
+25pp
WTW 0% → 25% · rank #9 → #4
+25pp

Biggest visibility fallers

At-Bay 25% → 12% · rank #1 → #9
-12pp
CFC 12% → 0% · rank #2 → #15
-12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	HUB International hubinternational.com	38%	62%	Google AI Mode
HUB leads with a 45.0 composite score, a 37.5% visibility rate 3.75 times the category average, and the highest citation rate in the category at 62.5%.
2	Marsh marsh.com	25%	12%	Google AI Mode
Marsh rose from rank 19 to rank 2, reaching 25.0% visibility from zero, but its 12.5% citation rate sits well below HUB's 62.5%, limiting its composite to 21.2.
3	Coalition coalitioninc.com	12%	38%	Google AI Mode
Coalition achieves a 37.5% citation rate despite only 12.5% visibility, suggesting AI Mode trusts it as a source more often than it names it unprompted.
4	WTW wtwco.com	25%	0%	Google AI Mode
WTW matches Marsh's 25.0% visibility after rising from rank 9, but its 0.0% citation rate holds its composite score to 17.5, five points below Marsh.
5	Willis willis.com	25%	0%	Google AI Mode
Willis shares an identical composite score of 17.5 and 0.0% citation rate with WTW, suggesting AI Mode treats both brands as interchangeable in this category currently.
6	Aon aon.com	25%	0%	Google AI Mode
7	Lockton lockton.com	12%	12%	Google AI Mode
8	Amwins amwins.com	12%	0%	Google AI Mode
9	At-Bay at-bay.com	12%	0%	Google AI Mode
10	Woodruff Sawyer woodruffsawyer.com	12%	0%	Google AI Mode
11	Miller miller-insurance.com	0%	12%	Google AI Mode
12	Arthur J. Gallagher ajg.com	0%	12%	Google AI Mode
13	INSUREtrust insuretrust.com	0%	0%	Google AI Mode
14	BMS Group bmsgroup.com	0%	0%	Google AI Mode
15	CFC cfc.com	0%	0%	Google AI Mode
16	Brown & Brown bbrown.com	0%	0%	Google AI Mode
17	CAC Specialty cacgroup.com	0%	0%	Google AI Mode
18	Corvus Insurance corvusinsurance.com	0%	0%	Google AI Mode
19	Resilience cyberresilience.com	0%	0%	Google AI Mode
20	Howden howdengroup.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on cyber insurance brokers, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

prowritersins.cominsurancebusinessmag.comreddit.comstartupsavant.comnerdwallet.comyoutube.comhubinternational.comsecurity.org

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own cyber insurance brokers brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your cyber insurance brokers brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for cyber insurance brokers

Who leads AI visibility among cyber insurance brokers?

HUB International leads with a composite score of 45.0, a visibility rate of 37.5%, and a citation rate of 62.5%, all well above every other brand in the category.

Which brand has the biggest gap between being named and being cited?

Coalition shows the sharpest inversion, with only 12.5% visibility but a 37.5% citation rate, meaning AI Mode cites it as a source three times more often than it mentions it by name.

What sources does Google AI Mode anchor on for cyber insurance broker queries?

The top cited sources are third-party domains including prowritersins.com, insurancebusinessmag.com, reddit.com, nerdwallet.com, and startupsavant.com, with hubinternational.com the only broker domain in that cited-sources list.

Which brands have seen the largest recent gains in AI visibility?

HUB International gained 25 percentage points in visibility and rose from rank 4 to rank 1, while Marsh entered from rank 19 with zero previous visibility to reach 25.0% in the current period.

Which brands have lost the most ground in AI visibility recently?

At-Bay fell from rank 1 to rank 9 with a 12.5 percentage point visibility drop, and CFC fell from rank 2 to rank 15, losing all visibility and dropping its citation rate by 25 percentage points.

How concentrated is AI visibility across the 20 brands in this category?

The category average visibility is just 10.0%, and only HUB International exceeds 25.0%, indicating that AI Mode concentrates mentions heavily among a very small number of brands.