AI Visibility Rankings · Finance

Cyber insurance brokers: AI search visibility ranking (2026)

How AI search engines rank cyber insurance brokers by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Cyber insurance brokers helping companies assess exposure, place cyber cover, improve controls, and navigate underwriting for ransomware and breach risk. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Refreshed Jul 03, 2026

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When AI engines like ChatGPT, Claude, and Perplexity field questions about cyber insurance brokers, At-Bay comes up most often, appearing in 25% of tracked responses. CFC and Coalition round out the top three, each earning consistent mentions across multiple AI platforms. If you are early in your evaluation and want to know which names dominate AI-assisted research, those three are the starting point.

The rankings reflect what AI engines are reading. The most cited sources pulling these results are insurancebusinessmag.com, prowritersins.com, security.org, reddit.com, and seedpodcyber.com. That mix of trade press, aggregator sites, and community forums matters because AI engines treat third-party coverage and peer discussion as credibility signals, meaning brands that earn mentions in those outlets consistently tend to rank higher than brands relying only on their own content.

For a buyer using this page, the practical takeaway is to check how recently each broker has been reviewed or covered in third-party sources, not just on their own website. AI engines weight current, independent validation heavily, so a broker with fresh coverage on trade and review sites is likely better documented and more actively followed by the market than one with older or thinner third-party presence.

At a glance

Category leader At-Bay 25% visibility · named in 2 of 8 AI answers

Most cited brand CFC 25% citation rate · the AI's most-trusted source brand in cyber insurance brokers

Top cited domain insurancebusinessmag.com Referenced by AI across the cyber insurance brokers query set — the highest-leverage PR target in this category

Visibility spread 25pp Gap between top and bottom of the ranking · 16 brands at 0% (invisible to the AI)

What we observed in this categoryauto-generated

At-Bay leads the cyber insurance brokers category with a visibility score of 25.0%, more than double the next group of brands at 12.5%. The category average visibility sits at just 3.1%, meaning At-Bay outperforms the average by a factor of eight. This gap is significant because it suggests Google AI Mode is consistently anchoring recommendations on At-Bay when surfacing cyber insurance broker options, giving it a structural advantage over every other brand in the set.

A notable divergence between visibility and citation appears at rank 1 and rank 5. At-Bay holds the highest visibility at 25.0% but has a citation rate of 0.0%, meaning it is named in AI responses but its domain is not being sourced directly. Lockton shows the reverse pattern, with 0.0% visibility but a 12.5% citation rate, indicating its content is being referenced as a source without the brand appearing prominently in AI-generated recommendations. CFC is the only brand where both visibility and citation are meaningfully positive.

All five top brands share Google AI Mode as their top engine, confirming the audit data is concentrated entirely within that single engine. The cited sources list is dominated by trade and consumer publications, including insurancebusinessmag.com, prowritersins.com, security.org, and reddit.com, alongside specialist outlets like seedpodcyber.com and insurtechinsights.com. This suggests Google AI Mode is drawing heavily on third-party editorial and community content rather than brand-owned domains when constructing responses about cyber insurance brokers.

Movers & shakers since last refresh

Biggest visibility risers

At-Bay 12% → 25% · rank #2 → #1
+12pp
CFC 0% → 12% · rank #19 → #2
+12pp
HUB International 0% → 12% · rank #3 → #4
+12pp

The ranking

#	Brand	Visibility	Citation	Top engine
1	At-Bay at-bay.com	25%	0%	Google AI Mode
At-Bay leads with 25.0% visibility, eight times the 3.1% category average, but its 0.0% citation rate means it is named without its domain being sourced.
2	CFC cfc.com	12%	25%	Google AI Mode
CFC jumped from rank 19 to rank 2, gaining 12.5 points of visibility and 25.0 points of citation, making it the strongest combined performer behind At-Bay.
3	Coalition coalitioninc.com	12%	12%	Google AI Mode
Coalition holds 12.5% visibility and 12.5% citation, matching HUB International exactly and sitting well above the 3.1% category averages on both measures.
4	HUB International hubinternational.com	12%	12%	Google AI Mode
HUB International entered the visible set this period with a 12.5-point visibility gain, but its citation dropped 12.5 points, mirroring the same divergence pattern seen at At-Bay.
5	Lockton lockton.com	0%	12%	Google AI Mode
Lockton records 0.0% visibility alongside a 12.5% citation rate, making it the clearest example of a brand whose content is sourced by AI without the brand itself being recommended.
6	Miller miller-insurance.com	0%	0%	Google AI Mode
7	Corvus Insurance corvusinsurance.com	0%	0%	Google AI Mode
8	Resilience cyberresilience.com	0%	0%	Google AI Mode
9	WTW wtwco.com	0%	0%	Google AI Mode
10	Howden howdengroup.com	0%	0%	Google AI Mode
11	Arthur J. Gallagher ajg.com	0%	0%	Google AI Mode
12	Willis willis.com	0%	0%	Google AI Mode
13	Brown & Brown bbrown.com	0%	0%	Google AI Mode
14	CAC Specialty cacgroup.com	0%	0%	Google AI Mode
15	Woodruff Sawyer woodruffsawyer.com	0%	0%	Google AI Mode
16	BMS Group bmsgroup.com	0%	0%	Google AI Mode
17	Amwins amwins.com	0%	0%	Google AI Mode
18	INSUREtrust insuretrust.com	0%	0%	Google AI Mode
19	Marsh marsh.com	0%	0%	Google AI Mode
20	Aon aon.com	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on cyber insurance brokers, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

insurancebusinessmag.comprowritersins.comsecurity.orgreddit.comseedpodcyber.comcnbc.cominsurtechinsights.comlinkedin.com

How to read this ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

Rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Get your own cyber insurance brokers brand audited

The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your cyber insurance brokers brand → Browse all rankings Methodology →

Frequently asked about cyber insurance brokers AI visibility

Who leads AI visibility in cyber insurance brokers?

At-Bay leads with 25.0% visibility, more than double the 12.5% held by CFC, Coalition, and HUB International. The category average is just 3.1%, so At-Bay's lead is substantial.

Which brand has the highest citation rate in this category?

CFC holds the highest citation rate at 25.0%, ahead of Coalition, HUB International, and Lockton, which each sit at 12.5%. At-Bay, despite leading on visibility, has a 0.0% citation rate.

What sources does Google AI Mode cite most for cyber insurance broker research?

The top cited sources include insurancebusinessmag.com, prowritersins.com, security.org, and reddit.com, alongside specialist outlets such as seedpodcyber.com and insurtechinsights.com. No brand-owned domains appear in this cited sources list.

Which brands saw the biggest AI visibility gains in this audit period?

CFC made the largest rank move, rising from position 19 to position 2 with a 12.5-point visibility gain and a 25.0-point citation gain. At-Bay and HUB International each also gained 12.5 points of visibility.

How concentrated is AI visibility across the 20 brands in this category?

Visibility is highly concentrated, with only four brands recording any visibility at all and the category average sitting at 3.1%. The remaining brands from rank 6 onward all show 0.0% visibility and 0.0% citation.

Is there a pattern where brands are cited as sources but not recommended by name?

Yes. Lockton has a 12.5% citation rate but 0.0% visibility, meaning its content is being used as a reference without the brand appearing in AI recommendations. At-Bay shows the opposite pattern, named frequently but with a 0.0% citation rate.