AEO Rankings · Marketing

AEO for customer marketing platforms: AI search visibility ranking

By monitoraeo Last updated August 12, 2026 Refreshed every 90 days

How AI search engines rank customer marketing platforms by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Customer marketing platforms used to turn customers into advocates, capture proof, run expansion campaigns, and increase retention and referrals. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When it comes to customer marketing platforms, Base stands out as the leader according to AI engines, capturing 37.5% of visibility in their answers. Top brands like UserEvidence and Extole also feature prominently in recommendations. If you're evaluating options, Base often comes up first, thanks to its strong presence and citations across various platforms.

The rankings reflect which sources AI engines often pull information from, including youtube.com, salesforce.com, and userevidence.com. Many top sources are well-known aggregator sites or trusted brand pages, suggesting that platforms popular on these domains are highly regarded for their industry insights, reliability, and comprehensive coverage.

For buyers, these rankings suggest considering platforms that receive frequent mentions in recent reviews and possess strong third-party validation. AI engines tend to value platforms with topical authority, especially those well-cited across major online sources. When choosing from this list, focus on how these brands align with your specific marketing needs and objectives.

At a glance

Category leader Base 38% visibility · named in 3 of 8 AI answers

Most cited brand UserEvidence 50% citation rate · the AI's most-trusted source brand in customer marketing platforms

Top cited domain youtube.com Referenced by AI across the customer marketing platforms query set — the highest-leverage PR target in this category

Visibility spread 38pp Gap between top and bottom of the ranking · 18 brands at 0% (invisible to the AI)

What we observed in this category

Base leads the customer marketing platforms category with a visibility score of 37.5%, which is 15 times the category average of 2.5%. That gap is significant because the next closest brand, UserEvidence, sits at only 12.5% visibility, meaning the top two brands account for virtually all meaningful AI presence in this category. The remaining 18 brands, including well-known names like Gainsight and Yotpo, register zero visibility, making this one of the most top-heavy distributions in the data.

The divergence between visibility and citation is sharp at the top. Base is named frequently (37.5% visibility) but cited in only 12.5% of responses, suggesting Google AI Mode mentions it without consistently linking back to its domain. UserEvidence shows the inverse pattern, cited in 50% of responses despite only 12.5% visibility, meaning the AI trusts UserEvidence as a source more often than it surfaces it as a brand recommendation. Extole appears only in citations (12.5%) with zero visibility, reinforcing this named-versus-trusted split.

Google AI Mode is the dominant engine across all 20 brands in this category, with no other engine registering as a top source for any brand. The top cited external sources include youtube.com, salesforce.com, g2.com, gartner.com, and userevidence.com itself, indicating the AI anchors on third-party review and analyst platforms plus broad software ecosystems rather than vendor-owned content. The presence of pipeline.zoominfo.com and zapier.com suggests AI responses draw from integration-focused and database-style content when forming answers about this category.

Movers & shakers since last refresh

Biggest visibility risers

UserEvidence 0% → 12% · rank #2 → #2
+12pp

Biggest visibility fallers

Base 100% → 38% · rank #1 → #1
-62pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	Base base.ai	38%	12%	Google AI Mode
Base leads at 37.5% visibility, 15x the category average, but its citation rate of 12.5% lags far behind its mention rate, and visibility has fallen sharply from a previous 100%.
2	UserEvidence userevidence.com	12%	50%	Google AI Mode
UserEvidence has the highest citation rate in the category at 50%, four times its 12.5% visibility score, and its own domain appears in the top cited sources list.
3	Extole extole.com	0%	12%	Google AI Mode
Extole holds rank 3 with zero visibility but a 12.5% citation rate, meaning AI references its domain as a source without surfacing it as a named brand recommendation.
4	Yotpo yotpo.com	0%	0%	Google AI Mode
Yotpo scores zero on both visibility and citation despite being a widely recognised brand, giving it no measurable presence in Google AI Mode responses for this category.
5	Gainsight gainsight.com	0%	0%	Google AI Mode
Gainsight registers zero visibility and zero citations, placing it equal with 15 other brands and well below the already low category averages of 2.5% and 3.8% respectively.
6	Mention Me mention-me.com	0%	0%	Google AI Mode
7	Ambassador getambassador.com	0%	0%	Google AI Mode
8	Cobalt getcobalt.io	0%	0%	Google AI Mode
9	Advos advos.io	0%	0%	Google AI Mode
10	Influitive influitive.com	0%	0%	Google AI Mode
11	SlapFive slapfive.com	0%	0%	Google AI Mode
12	ReferenceEdge referenceedge.com	0%	0%	Google AI Mode
13	Crowdvocate crowdvocate.com	0%	0%	Google AI Mode
14	Annuitas annuitas.com	0%	0%	Google AI Mode
15	Planhat planhat.com	0%	0%	Google AI Mode
16	ChurnZero churnzero.com	0%	0%	Google AI Mode
17	Vitally vitally.io	0%	0%	Google AI Mode
18	Higher Logic Vanilla higherlogic.com	0%	0%	Google AI Mode
19	RO Innovation uplandsoftware.com	0%	0%	Google AI Mode
20	Orus orus.io	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on customer marketing platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

youtube.comsalesforce.compipeline.zoominfo.comzapier.comuserevidence.comg2.comgartner.comlearn.g2.com

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own customer marketing platforms brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your customer marketing platforms brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for customer marketing platforms

Who leads AI visibility in the customer marketing platforms category?

Base leads with 37.5% visibility, far ahead of UserEvidence at 12.5% and all other brands at zero. The category is highly concentrated at the top.

Which brand is cited most often by Google AI Mode in this category?

UserEvidence has the highest citation rate at 50%, despite a visibility score of only 12.5%, and its domain also appears in the top cited external sources list.

What sources does AI cite most for customer marketing platform research?

The top cited sources include youtube.com, salesforce.com, g2.com, gartner.com, zapier.com, and userevidence.com, pointing to a reliance on review sites, analyst content, and software ecosystem platforms.

How many brands in this category have any meaningful AI visibility?

Only two of the 20 tracked brands, Base and UserEvidence, register any visibility at all. The remaining 18 brands all score zero percent visibility.

Is there a difference between being named and being cited in this category?

Yes. Base is named in 37.5% of responses but cited in only 12.5%, while UserEvidence is named in 12.5% but cited in 50%, showing the AI treats brand mentions and domain citations very differently.

Which AI engine dominates this category and are there any alternatives showing traction?

Google AI Mode is listed as the top engine for all 20 brands in the dataset, with no other engine appearing as a meaningful traffic or citation source for any brand in this category.