Customer identity and access management software: AI search visibility ranking (2026)
How AI search engines rank customer identity and access management software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Customer identity and access management software used to handle signup, authentication, authorization, user profiles, and secure access for customer-facing applications. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
AI engines frequently highlight Auth0 as the leader in Customer identity and access management software, cited in 25% of cases where specific brands are named. Okta and LoginRadius are also noted as top contenders in this area. Auth0 stands out with 50% visibility, making it a prominent choice among potential buyers.
The rankings are influenced by domains such as youtube.com and auth0.com, among others. These sources serve as primary points of reference for AI engines, often providing aggregated reviews or direct insights. This assortment can result in a mix of technical assessments and user feedback shaping perceptions of each brand's standing.
For buyers, the importance of recent reviews and third-party validation plays a crucial role when choosing from this list. AI engines appreciate sources with topical authority; hence, tapping into the latest evaluations and authoritative content on specific subcategories may provide essential guidance in choosing the right solution.
At a glance
What we observed in this category
Auth0 and Okta share the top visibility score at 50.0% each, well above the category average of 8.8%, but Auth0 holds the higher composite score (42.5 vs 38.8) because its citation rate is double Okta's (25.0% vs 12.5%). This gap matters because visibility without citation means the AI mentions a brand but does not anchor sourcing to it, making Auth0 the more trusted reference point in Google AI Mode responses across this category.
LoginRadius presents the clearest divergence between visibility and citation in the dataset. Its visibility sits at 25.0%, below the top two, yet its citation rate reaches 50.0%, the highest of any brand audited. Descope shows a similar pattern at a smaller scale: 12.5% visibility against 37.5% citation. Both brands are being cited as sources more often than they are named in AI-generated overviews, indicating the AI treats their content as reference material rather than brand mentions.
Google AI Mode is the top engine for every brand in the top 10 with no exceptions, confirming this category's AI visibility is concentrated entirely on that single engine. The top cited sources list includes youtube.com first, followed by loginradius.com, miniorange.com, and descope.com, alongside auth0.com. The presence of miniorange.com, majorkeytech.com, authx.com, and hideez.com as cited sources, despite none of them ranking in the top 10 brands, shows the AI is pulling reference content from outside the recognised vendor set.
Movers & shakers since last refresh
Biggest visibility risers
-
Auth0 38% → 50% · rank #1 → #1+12pp
-
Okta 38% → 50% · rank #2 → #2+12pp
-
LoginRadius 12% → 25% · rank #3 → #3+12pp
Biggest visibility fallers
-
FusionAuth 12% → 0% · rank #4 → #6-12pp
-
ForgeRock 12% → 0% · rank #7 → #10-12pp
-
WSO2 12% → 0% · rank #6 → #11-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
auth0.com
|
50% | 25% | Google AI Mode |
Auth0 leads with a 42.5 composite score, matching Okta on visibility at 50.0% but doubling its citation rate at 25.0%, making it the most trusted AI reference in the category. |
||||
| 2 |
okta.com
|
50% | 12% | Google AI Mode |
Okta ties Auth0 on visibility at 50.0% but its 12.5% citation rate, equal to Ping Identity's, suggests the AI names it frequently yet relies on its content less as a source. |
||||
| 3 |
loginradius.com
|
25% | 50% | Google AI Mode |
LoginRadius has the highest citation rate in the dataset at 50.0%, despite a visibility score of only 25.0%, indicating its content is used as a primary source well above its brand mention frequency. |
||||
| 4 |
pingidentity.com
|
38% | 12% | Google AI Mode |
Ping Identity holds a 37.5% visibility score above the 8.8% category average, but its 12.5% citation rate matches lower-ranked brands, pointing to a gap between name recognition and content authority. |
||||
| 5 |
descope.com
|
12% | 38% | Google AI Mode |
Descope's citation rate of 37.5% is three times its visibility rate of 12.5%, a pattern similar to LoginRadius and suggesting its documentation or guides are frequently sourced by the AI. |
||||
| 6 |
fusionauth.io
|
0% | 12% | Google AI Mode |
| 7 |
workos.com
|
0% | 12% | Google AI Mode |
| 8 |
frontegg.com
|
0% | 12% | Google AI Mode |
| 9 |
onelogin.com
|
0% | 12% | Google AI Mode |
| 10 |
forgerock.com
|
0% | 0% | Google AI Mode |
| 11 |
wso2.com
|
0% | 0% | Google AI Mode |
| 12 |
ory.sh
|
0% | 0% | Google AI Mode |
| 13 |
sap.com
|
0% | 0% | Google AI Mode |
| 14 |
microsoft.com
|
0% | 0% | Google AI Mode |
| 15 |
stytch.com
|
0% | 0% | Google AI Mode |
| 16 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
| 17 |
clerk.com
|
0% | 0% | Google AI Mode |
| 18 |
thalesgroup.com
|
0% | 0% | Google AI Mode |
| 19 |
ibm.com
|
0% | 0% | Google AI Mode |
| 20 |
akamai.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on customer identity and access management software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Get your own customer identity and access management software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about customer identity and access management software AI visibility
Who leads AI visibility in customer identity and access management software?
Auth0 and Okta are tied on visibility at 50.0% each, both far above the 8.8% category average. Auth0 holds the higher composite score of 42.5 due to a stronger citation rate of 25.0% compared to Okta's 12.5%.
Which brand has the highest citation rate in this category?
LoginRadius has the highest citation rate at 50.0%, despite a visibility score of only 25.0%, meaning the AI cites its content far more often than it mentions the brand by name.
What sources does AI cite most for customer identity and access management research?
The top cited sources in this category are youtube.com, loginradius.com, miniorange.com, majorkeytech.com, auth0.com, descope.com, authx.com, and hideez.com. Several of these, including miniorange.com and hideez.com, do not appear in the top 10 ranked brands.
Which brands are losing AI visibility in this category?
FusionAuth, ForgeRock, and WSO2 are the biggest visibility fallers. WSO2 dropped five rank positions and lost 12.5 visibility points, while FusionAuth saw its citation rate fall by 50.0 percentage points.
Is AI visibility in this category spread across multiple engines or concentrated on one?
The data shows Google AI Mode is the listed top engine for every brand in the top 10 without exception, indicating category visibility is entirely concentrated on that single engine.
Which brands show the biggest gap between being named and being cited as a source?
LoginRadius and Descope show the largest inverse gaps, with citation rates (50.0% and 37.5%) significantly exceeding their visibility rates (25.0% and 12.5%), while Okta shows the opposite pattern with high visibility and a relatively low citation rate.