Top 20 customer identity and access management software by AI search visibility (2026)
Customer identity and access management software used to handle signup, authentication, authorization, user profiles, and secure access for customer-facing applications. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 07, 2026At a glance
What we observed in this categoryauto-generated
Auth0 and Okta share the top visibility score of 37.5% — more than 4.6× the category average of 8.1% — but Auth0 holds a clear composite lead (33.8 vs 30.0) because its citation rate is double Okta's (25.0% vs 12.5%). This gap matters because citation rate reflects which brands Google AI Mode treats as authoritative sources worth linking, not merely mentioning. A brand named frequently but rarely cited occupies a more fragile position in AI-generated responses.
The most striking divergence in the data is between LoginRadius and FusionAuth versus Auth0 and Okta. LoginRadius and FusionAuth each have only 12.5% visibility — well below the top two — yet both carry citation rates of 62.5%, the highest in the category. Meanwhile, WorkOS achieves 0% visibility but a 25.0% citation rate, indicating Google AI Mode pulls from its domain as a reference without surfacing the brand by name in responses. This named-vs-trusted split represents a fundamental asymmetry in how AI treats these vendors.
Every brand in the dataset — all 10 ranked — lists Google AI Mode as their top engine, confirming the AI visibility landscape for CIAM is entirely concentrated in a single engine with no meaningful multi-engine diversification observable. Among the top cited sources, loginradius.com and fusionauth.io appear alongside third-party domains including infisign.ai, majorkeytech.com, lumos.com, and cloudeagle.ai, suggesting Google AI Mode anchors CIAM category responses heavily on comparison and review-style content from non-vendor sources.
Movers & shakers since last refresh
Biggest visibility risers
-
Auth0 0% → 38% · rank #0 → #1+38pp
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Okta 0% → 38% · rank #0 → #2+38pp
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Ping Identity 0% → 25% · rank #0 → #5+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
auth0.com
|
38% | 25% | Google AI Mode |
Auth0 leads the category with a composite score of 33.8, driven by a citation rate (25.0%) that is double Okta's despite identical 37.5% visibility scores. |
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| 2 |
okta.com
|
38% | 12% | Google AI Mode |
Okta matches Auth0's visibility at 37.5% but its 12.5% citation rate — less than half Auth0's — pulls its composite score 3.8 points lower to 30.0. |
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| 3 |
loginradius.com
|
12% | 62% | Google AI Mode |
LoginRadius ranks third overall despite only 12.5% visibility, because its 62.5% citation rate — the joint highest in the category — is over four times the 15.0% category average. |
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| 4 |
fusionauth.io
|
12% | 62% | Google AI Mode |
FusionAuth mirrors LoginRadius exactly (12.5% visibility, 62.5% citation, composite 27.5), ranking as a highly trusted but under-named brand in AI-generated CIAM responses. |
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| 5 |
pingidentity.com
|
25% | 25% | Google AI Mode |
Ping Identity is the only brand in the top five where visibility and citation are balanced equally at 25.0% each, yielding a composite score of 25.0 and no named-vs-trusted skew. |
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| 6 |
wso2.com
|
12% | 38% | Google AI Mode |
| 7 |
forgerock.com
|
12% | 0% | Google AI Mode |
| 8 |
ory.sh
|
12% | 0% | Google AI Mode |
| 9 |
workos.com
|
0% | 25% | Google AI Mode |
| 10 |
descope.com
|
0% | 12% | Google AI Mode |
| 11 |
frontegg.com
|
0% | 12% | Google AI Mode |
| 12 |
sap.com
|
0% | 12% | Google AI Mode |
| 13 |
microsoft.com
|
0% | 12% | Google AI Mode |
| 14 |
stytch.com
|
0% | 0% | Google AI Mode |
| 15 |
onelogin.com
|
0% | 0% | Google AI Mode |
| 16 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
| 17 |
clerk.com
|
0% | 0% | Google AI Mode |
| 18 |
thalesgroup.com
|
0% | 0% | Google AI Mode |
| 19 |
ibm.com
|
0% | 0% | Google AI Mode |
| 20 |
akamai.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on customer identity and access management software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own customer identity and access management software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about customer identity and access management software AI visibility
Who leads AI visibility in Customer Identity and Access Management software?
Auth0 and Okta are tied on visibility at 37.5% each, but Auth0 leads overall with a composite score of 33.8 versus Okta's 30.0, primarily due to a higher citation rate.
Which CIAM brands are cited most often by Google AI Mode even when not prominently named?
LoginRadius and FusionAuth each hold a 62.5% citation rate — the highest in the category — despite only 12.5% visibility, and WorkOS is cited 25.0% of the time despite zero visibility mentions.
What sources does Google AI Mode anchor on when generating CIAM category responses?
The top cited sources include loginradius.com, fusionauth.io, and auth0.com alongside third-party domains such as infisign.ai, majorkeytech.com, lumos.com, and cloudeagle.ai.
How concentrated is CIAM AI visibility across search engines?
All 10 ranked brands list Google AI Mode as their top engine, indicating the entire measurable AI visibility landscape for this category is currently concentrated in a single engine.
How do the top CIAM brands compare to the category average on visibility and citation?
The category average visibility is 8.1% and average citation is 15.0%; Auth0 and Okta are both at 37.5% visibility, while LoginRadius and FusionAuth each exceed the citation average by over four times at 62.5%.
Are there any significant AI visibility risers or fallers in the CIAM category?
Auth0, Okta, and Ping Identity are the biggest risers, each moving from zero visibility to 37.5%, 37.5%, and 25.0% respectively; no brands recorded a measurable visibility decline in this audit period.