AEO for customer feedback software: AI search visibility ranking
How AI search engines rank customer feedback software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Customer feedback platforms used to collect CSAT, NPS, and voice-of-customer insights across surveys, websites, apps, and support touchpoints. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about customer feedback software, AI engines most frequently highlight SurveyMonkey as the leader with a notable 37.5% visibility in discussions. Other top brands include Typeform and Qualtrics, which also receive significant attention. This suggests that SurveyMonkey is a dominant name and often recommended in conversations about top software options.
The rankings from AI engines are heavily influenced by sources like thecxlead.com, cpoclub.com, and frill.co. These are often aggregator and review sites, implying they consolidate information from various users and experts. Such a foundation means the listed software gets visibility because of both quantitative evaluations and qualitative discussions from diverse platforms.
For a buyer, this page offers a data-driven way to narrow down options by spotlighting those frequently cited by AI engines. When evaluating these choices, consider the importance AI places on recent reviews and third-party validation. This emphasizes the benefit of selecting a brand with strong topical authority in the category, ensuring it is well-regarded and widely vetted.
At a glance
What we observed in this category
SurveyMonkey dominates this category with a 37.5% visibility score, identical to its citation rate, giving it a composite score of 37.5. That figure is six times the category average visibility of 6.2%. The gap to rank two is 12.5 percentage points on visibility alone. Notably, SurveyMonkey rose from rank 14 in the previous period, meaning this dominance is very recent and not a long-standing structural position. The shift represents a complete reset of category leadership.
Typeform presents the clearest visibility-versus-citation divergence in the data. Its visibility sits at 25.0% but its citation rate is 37.5%, meaning Google AI Mode cites Typeform's domain more frequently than it names the brand in direct responses. Qualtrics shows the opposite pattern: 25.0% visibility but 0.0% citation, indicating it is named in AI answers but its domain is not being pulled as a source. Medallia and Hotjar share that same zero-citation pattern despite appearing in responses.
Every brand in the top ten lists Google AI Mode as its top engine, confirming this category's AI visibility is entirely concentrated in one engine. The top cited external sources include thecxlead.com, cpoclub.com, frill.co, and learn.g2.com, alongside surveymonkey.com itself. The presence of niche aggregator and community sites such as cpoclub.com and frill.co alongside G2 suggests the AI is anchoring on third-party listicles and review aggregators rather than vendor documentation or press coverage.
Movers & shakers since last refresh
Biggest visibility risers
-
SurveyMonkey 0% → 38% · rank #14 → #1+38pp
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Typeform 12% → 25% · rank #3 → #2+12pp
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Canny 0% → 12% · rank #13 → #4+12pp
Biggest visibility fallers
-
Zonka Feedback 12% → 0% · rank #1 → #8-12pp
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Delighted 12% → 0% · rank #4 → #15-12pp
-
Refiner 12% → 0% · rank #7 → #16-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
surveymonkey.com
|
38% | 38% | Google AI Mode |
SurveyMonkey leads with 37.5% visibility and 37.5% citation, both six times the category average, after jumping from rank 14 in the prior period. |
||||
| 2 |
typeform.com
|
25% | 38% | Google AI Mode |
Typeform's citation rate of 37.5% exceeds its 25.0% visibility score, making it the only top-five brand cited more often than it is directly named. |
||||
| 3 |
qualtrics.com
|
25% | 0% | Google AI Mode |
Qualtrics matches Typeform on 25.0% visibility but records 0.0% citation, meaning AI responses name it without linking or sourcing its domain. |
||||
| 4 |
canny.io
|
12% | 12% | Google AI Mode |
Canny rose nine ranks to reach 12.5% visibility and 12.5% citation, putting it level with the fifth-place brand but well below the top two. |
||||
| 5 |
medallia.com
|
12% | 0% | Google AI Mode |
Medallia shares the 12.5% visibility figure with Canny and Hotjar but records 0.0% citation, lowering its composite score to 8.8 versus Canny's 12.5. |
||||
| 6 |
hotjar.com
|
12% | 0% | Google AI Mode |
| 7 |
jotform.com
|
0% | 25% | Google AI Mode |
| 8 |
zonkafeedback.com
|
0% | 25% | Google AI Mode |
| 9 |
survicate.com
|
0% | 25% | Google AI Mode |
| 10 |
asknicely.com
|
0% | 25% | Google AI Mode |
| 11 |
nicereply.com
|
0% | 12% | Google AI Mode |
| 12 |
alchemer.com
|
0% | 12% | Google AI Mode |
| 13 |
usersnap.com
|
0% | 0% | Google AI Mode |
| 14 |
customergauge.com
|
0% | 0% | Google AI Mode |
| 15 |
delighted.com
|
0% | 0% | Google AI Mode |
| 16 |
refiner.io
|
0% | 0% | Google AI Mode |
| 17 |
useresponse.com
|
0% | 0% | Google AI Mode |
| 18 |
feedier.com
|
0% | 0% | Google AI Mode |
| 19 |
getfeedback.com
|
0% | 0% | Google AI Mode |
| 20 |
inmoment.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on customer feedback software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own customer feedback software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for customer feedback software
Who leads AI visibility in customer feedback software?
SurveyMonkey leads with 37.5% visibility and 37.5% citation, both the highest in the category. It rose from rank 14 in the previous period, so this leadership position is newly established.
Which brands are named in AI answers but not cited as sources?
Qualtrics, Medallia, and Hotjar all record 0.0% citation despite appearing in AI responses with visibility scores of 25.0%, 12.5%, and 12.5% respectively. This means their domains are not being pulled as reference sources by Google AI Mode.
What external sources does Google AI Mode cite most for customer feedback software research?
The top cited sources include thecxlead.com, cpoclub.com, frill.co, learn.g2.com, and enterpret.com. This indicates the AI is anchoring heavily on third-party listicles, community sites, and review aggregators.
Which brand has the biggest gap between citation rate and visibility score?
Typeform has a citation rate of 37.5% against a visibility score of 25.0%, a 12.5-point gap. It is the only top-ten brand where citation materially exceeds visibility.
Which brands have lost the most AI visibility since the previous period?
Zonka Feedback fell from rank 1 to rank 8, losing 12.5 percentage points of visibility and 25.0 points of citation. Delighted and Refiner each dropped to 0.0% visibility, falling 11 and 9 ranks respectively.
How concentrated is AI visibility across engines in this category?
Every brand in the top ten lists Google AI Mode as its sole top engine, meaning all measurable AI visibility in the customer feedback software category currently flows through one engine.