AEO for coworking spaces in Portland: AI search visibility ranking
How AI search engines rank coworking spaces in Portland by visibility and citations. 20 providers measured quarterly across Google AI Mode: which providers the AI names in answers, which domains it cites as sources, and how the leaders compare. Coworking operators serving Portland startups, independents, and remote teams with flexible desks, private offices, and collaborative workspace options. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When it comes to coworking spaces in Portland, AI engines frequently mention Spaces as the standout leader. With a visibility percentage of 100, Spaces takes the top spot. Other notable contenders include Kiln and Industrious, both garnering significant attention but falling short of Spaces' dominance in visibility and recognition by AI engines.
The current rankings are heavily influenced by domains that AI engines often cite, such as google.com, vidacoworking.com, and reddit.com. These sources are a mix of search engines, specialized coworking aggregators, and community forums, providing a blend of expert insights and consumer reviews that shape the AI's perception of leading coworking spaces.
For buyers, this AI-generated list is a valuable resource since it focuses on factors such as recent reviews and third-party validation. When choosing from this list, consider how well each space is represented across these trusted sources, as it reflects both current user satisfaction and authoritative validation in the coworking sector.
At a glance
What we observed in this category
Spaces holds a commanding position in this category with 100% visibility and a composite score of 73.8, compared to the category average visibility of just 12.5%. Kiln sits second at 75% visibility and a composite score of 63.8. The gap between first and third place is stark: Industrious registers only 37.5% visibility and a composite score of 26.2, meaning the two leaders are operating in a materially different tier from the rest of the 20 brands audited.
The most notable divergence between visibility and citation sits with Kiln and CENTRL Office. Kiln earns a 37.5% citation rate despite ranking second in visibility, while Spaces leads visibility at 100% but is cited in only 12.5% of responses. CENTRL Office shows the sharpest inversion: 12.5% visibility but a 25% citation rate. Industrious and NedSpace each hold zero citation despite appearing in AI responses, making them named but not trusted as source material by the AI.
Google AI Mode is the sole engine recorded across all brands in this dataset. The top cited sources include google.com, vidacoworking.com, reddit.com, coworkingcafe.com, and pdxmonthly.com, alongside brand-owned domains kiln.com and centrloffice.com. This suggests the AI anchors on third-party aggregators and local media for this category rather than relying primarily on brand websites, which may explain the disconnect between high visibility scores and low citation rates for brands like Spaces.
Movers & shakers since last refresh
Biggest visibility risers
-
Kiln 12% → 75% · rank #2 → #2+62pp
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Spaces 75% → 100% · rank #1 → #1+25pp
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Industrious 12% → 38% · rank #5 → #3+25pp
Biggest visibility fallers
-
WeWork 12% → 0% · rank #4 → #6-12pp
-
Urban Office 12% → 0% · rank #6 → #19-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
spacesworks.com
|
100% | 12% | Google AI Mode |
Spaces leads with 100% visibility, eight times the 12.5% category average, but its 12.5% citation rate is the lowest among the top three ranked brands. |
||||
| 2 |
kiln.com
|
75% | 38% | Google AI Mode |
Kiln combines the strongest citation rate in the dataset at 37.5% with 75% visibility, making it the only brand among the top five that scores highly on both metrics. |
||||
| 3 |
industriousoffice.com
|
38% | 0% | Google AI Mode |
Industrious rose two rank positions to third place with a 25-point visibility gain, but holds a 0% citation rate, meaning it appears in AI responses without being sourced. |
||||
| 4 |
nedspace.com
|
25% | 0% | Google AI Mode |
NedSpace sits at 25% visibility, double the category average, but records zero citations, placing it in the named-but-not-trusted tier alongside Industrious. |
||||
| 5 |
centrloffice.com
|
12% | 25% | Google AI Mode |
CENTRL Office shows the clearest visibility-citation inversion in the top five, with only 12.5% visibility but a 25% citation rate, twice the rate of the overall leader Spaces. |
||||
| 6 |
wework.com
|
0% | 25% | Google AI Mode |
| 7 |
theevergreenpdx.com
|
0% | 0% | Google AI Mode |
| 8 |
officeevolution.com
|
0% | 0% | Google AI Mode |
| 9 |
intelligentoffice.com
|
0% | 0% | Google AI Mode |
| 10 |
serendipitylabs.com
|
0% | 0% | Google AI Mode |
| 11 |
expansive.com
|
0% | 0% | Google AI Mode |
| 12 |
novelcoworking.com
|
0% | 0% | Google AI Mode |
| 13 |
deskhub.com
|
0% | 0% | Google AI Mode |
| 14 |
venturex.com
|
0% | 0% | Google AI Mode |
| 15 |
worksuites.com
|
0% | 0% | Google AI Mode |
| 16 |
pacificworkplaces.com
|
0% | 0% | Google AI Mode |
| 17 |
theoutpostpdx.com
|
0% | 0% | Google AI Mode |
| 18 |
regus.com
|
0% | 0% | Google AI Mode |
| 19 |
urbanofficepdx.com
|
0% | 0% | Google AI Mode |
| 20 |
collectiveagency.co
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on coworking spaces in Portland, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own coworking spaces in Portland brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for coworking spaces in Portland
Who leads AI visibility in the Portland coworking category?
Spaces leads with 100% visibility and a composite score of 73.8, ahead of Kiln at 75% visibility and a composite score of 63.8. The rest of the field falls sharply below these two brands.
Which brand is cited most often by Google AI Mode for Portland coworking queries?
Kiln has the highest citation rate at 37.5%, followed by CENTRL Office and WeWork at 25% each. Spaces, despite 100% visibility, is cited in only 12.5% of responses.
What sources does Google AI Mode anchor on when discussing Portland coworking spaces?
The top cited sources include google.com, vidacoworking.com, reddit.com, coworkingcafe.com, and pdxmonthly.com, alongside brand-owned domains kiln.com and centrloffice.com.
Which brands appear in AI responses but are never cited as a source?
Industrious and NedSpace both hold 0% citation rates despite visibility scores of 37.5% and 25% respectively, meaning the AI mentions them but does not reference their content.
Which brand saw the largest visibility increase in this audit period?
Kiln recorded the largest visibility delta, rising 62.5 percentage points from 12.5% to 75%, while also gaining 12.5 points in citation rate during the same period.
Which brand fell most sharply in AI visibility for Portland coworking?
Urban Office dropped 13 rank positions from 6th to 19th, losing 12.5 percentage points of visibility and falling to 0%, making it the biggest faller in the dataset.