AEO for conversational intelligence software: AI search visibility ranking
How AI search engines rank conversational intelligence software by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Software used to record calls, analyze sales and support conversations, surface coaching insights, and automate summaries and follow-up actions. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about Conversational intelligence software, AI engines frequently point to Gong as the leader in this category, making up 62.5% of mentions. Other top brands like Fathom and Avoma also receive notable recognition, but Gong leads by a significant margin. This high visibility suggests a strong presence and endorsement across AI responses.
These rankings are shaped by the sources AI engines most frequently access, including domains like youtube.com, salesforce.com, and g2.com. Notably, sites such as g2.com function as aggregators and review platforms, contributing heavily to Gong's top spot due to the comprehensive feedback and analysis available there.
For buyers, this page is a roadmap based on AI engine insights. When choosing a brand, consider the importance placed on recent reviews, third-party validation, and the specialized authority of sources. Gong's lead position, strengthened by such factors, underscores the value of current customer feedback and detailed comparative analyses.
At a glance
What we observed in this category
Gong leads the conversational intelligence software category with a visibility score of 62.5% and a composite score of 51.2, both well above the category average visibility of 10.6%. The gap between Gong and the fifth-ranked brand, Chorus, at 12.5% visibility, is significant enough to suggest a two-tier market in AI-generated responses. Gong also rose from rank 5 to rank 1 this period, adding 37.5 visibility points and 25 citation points, making its ascent the most dramatic movement in the dataset.
Fathom presents the clearest divergence between being named and being trusted. It holds 50.0% visibility, second only to Gong, yet carries a 0.0% citation rate. Avoma and Fireflies each sit at 37.5% visibility with 12.5% citation rates, suggesting more balanced AI treatment. Sybill is the only brand with zero visibility but a 12.5% citation rate, meaning AI cites it as a source without surfacing it as a named recommendation, an unusual inversion not seen elsewhere in the top ten.
Google AI Mode is the top engine for every brand in the dataset, indicating the audit is effectively a single-engine snapshot. The top cited external sources include youtube.com, salesforce.com, assemblyai.com, and review platforms g2.com and learn.g2.com, suggesting AI responses in this category anchor heavily on video content, vendor-adjacent technical content, and peer-review aggregators. The presence of lemlist.com and thectoclub.com points to practitioner and sales-community content also feeding AI-generated answers.
Movers & shakers since last refresh
Biggest visibility risers
-
Gong 25% → 62% · rank #5 → #1+38pp
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Fathom 12% → 50% · rank #7 → #2+38pp
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Fireflies 25% → 38% · rank #2 → #4+12pp
Biggest visibility fallers
-
Observe.AI 25% → 0% · rank #4 → #9-25pp
-
Avoma 50% → 38% · rank #1 → #3-12pp
-
Chorus 25% → 12% · rank #3 → #5-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
gong.io
|
62% | 25% | Google AI Mode |
Gong leads at 62.5% visibility and 25.0% citation rate, both the highest in the category, sitting nearly six times above the 10.6% average visibility. |
||||
| 2 |
fathom.video
|
50% | 0% | Google AI Mode |
Fathom reaches 50.0% visibility, second overall, but holds a 0.0% citation rate, a stark gap compared to Gong's 25.0% citation performance. |
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| 3 |
avoma.com
|
38% | 12% | Google AI Mode |
Avoma dropped from rank 1 to rank 3 this period, shedding 62.5 citation points despite retaining 37.5% visibility, signalling weakening source authority. |
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| 4 |
fireflies.ai
|
38% | 12% | Google AI Mode |
Fireflies matches Avoma exactly at 37.5% visibility and 12.5% citation rate, but fell two ranks despite gaining 12.5 visibility points this period. |
||||
| 5 |
zoominfo.com
|
12% | 0% | Google AI Mode |
Chorus sits at just 12.5% visibility and 0.0% citation rate, down from rank 3, placing it 50 percentage points behind category leader Gong on visibility. |
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| 6 |
jiminny.com
|
12% | 0% | Google AI Mode |
| 7 |
sybill.ai
|
0% | 12% | Google AI Mode |
| 8 |
grain.com
|
0% | 0% | Google AI Mode |
| 9 |
observe.ai
|
0% | 0% | Google AI Mode |
| 10 |
convin.ai
|
0% | 0% | Google AI Mode |
| 11 |
enthu.ai
|
0% | 0% | Google AI Mode |
| 12 |
balto.ai
|
0% | 0% | Google AI Mode |
| 13 |
read.ai
|
0% | 0% | Google AI Mode |
| 14 |
clari.com
|
0% | 0% | Google AI Mode |
| 15 |
salesken.ai
|
0% | 0% | Google AI Mode |
| 16 |
meetrecord.com
|
0% | 0% | Google AI Mode |
| 17 |
tetrainsights.com
|
0% | 0% | Google AI Mode |
| 18 |
allego.com
|
0% | 0% | Google AI Mode |
| 19 |
otter.ai
|
0% | 0% | Google AI Mode |
| 20 |
execvision.io
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on conversational intelligence software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own conversational intelligence software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for conversational intelligence software
Who leads AI visibility in conversational intelligence software?
Gong leads with 62.5% visibility and a composite score of 51.2, having risen from rank 5 to rank 1 this period with a 37.5 point visibility gain.
Which brands are named frequently by AI but rarely cited as a source?
Fathom is the clearest example, appearing in 50.0% of responses but carrying a 0.0% citation rate, the largest named-versus-cited gap in the dataset.
What sources does AI cite most for conversational intelligence software research?
The top cited sources include youtube.com, salesforce.com, assemblyai.com, g2.com, and learn.g2.com, suggesting AI anchors on video, technical, and peer-review content.
Are there any brands that are cited but not visibly named in AI responses?
Yes, Sybill has a 0.0% visibility score but a 12.5% citation rate, meaning AI references it as a source without surfacing it as a recommended brand.
Which brands have seen the biggest drops in AI visibility recently?
Observe.AI fell from rank 4 to rank 9 with a 25.0 point visibility drop to 0.0%, and Avoma dropped from rank 1 to rank 3 while losing 62.5 citation points.
How concentrated is AI visibility in this category across the 20 brands audited?
Visibility is heavily concentrated, with the average across all 20 brands at just 10.6% and only two brands, Gong and Fathom, exceeding 50.0% visibility.