Conversation design platforms: AI search visibility ranking (2026)
How AI search engines rank conversation design platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Conversation design platforms used to build chat and voice flows, prototype experiences, and manage conversational interfaces across assistants and bots. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 18, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Voiceflow holds the only composite score above 10 in this category, reaching 16.2 against an average visibility of just 2.5%. That gap is significant because it separates a brand that is both named and cited from a cluster of brands that are named only. Botpress, Kore.ai, and Cognigy each share an identical 12.5% visibility score but carry a 0.0% citation rate, meaning Google AI Mode surfaces them in responses without linking out to them, a structurally weaker position.
The divergence between visibility and citation is the defining pattern in this category. Rasa is the clearest outlier: it holds 0.0% visibility but a 12.5% citation rate, meaning Google AI Mode links to rasa.com as a source without naming Rasa as a featured brand in responses. Voiceflow is the only brand that scores meaningfully on both dimensions, with 12.5% visibility and 25.0% citations. Every other brand in the top 10 scores zero on at least one of the two metrics.
Google AI Mode is the top engine for every brand in this dataset, so no alternative engine is creating a split signal. The cited sources list anchors heavily on third-party validators: youtube.com, conversationdesigninstitute.com, gartner.com, and reddit.com all appear alongside brand-owned domains. Voiceflow.com and rasa.com are the only two brand domains appearing in that cited sources list, which reinforces why those two brands hold the only non-zero citation scores in the top five.
Movers & shakers since last refresh
Biggest visibility risers
-
Voiceflow 0% → 12% · rank #2 → #1+12pp
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Botpress 0% → 12% · rank #7 → #2+12pp
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Kore.ai 0% → 12% · rank #8 → #3+12pp
Biggest visibility fallers
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Yellow.ai 12% → 0% · rank #1 → #9-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
voiceflow.com
|
12% | 25% | Google AI Mode |
Voiceflow is the only brand scoring on both dimensions, with 25.0% citations and 12.5% visibility, giving it a composite score of 16.2 versus the category average of roughly 2.5% visibility. |
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| 2 |
botpress.com
|
12% | 0% | Google AI Mode |
Botpress jumped from rank 7 to rank 2 with a 12.5 point visibility gain, but its 0.0% citation rate means Google AI Mode names it without ever linking to it. |
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| 3 |
kore.ai
|
12% | 0% | Google AI Mode |
Kore.ai rose five places to rank 3 with 12.5% visibility, matching Botpress and Cognigy exactly, yet like them it holds a 0.0% citation rate and a composite score of 8.8. |
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| 4 |
cognigy.com
|
12% | 0% | Google AI Mode |
Cognigy shares an identical composite score of 8.8 with Botpress and Kore.ai, with 12.5% visibility and 0.0% citations, making it indistinguishable from those peers in AI Mode outputs. |
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| 5 |
rasa.com
|
0% | 12% | Google AI Mode |
Rasa is a citation-only presence, scoring 0.0% visibility but 12.5% citations, meaning its domain is referenced as a source without the brand being named in AI Mode answers. |
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| 6 |
kommunicate.io
|
0% | 0% | Google AI Mode |
| 7 |
poly.ai
|
0% | 0% | Google AI Mode |
| 8 |
uneeq.com
|
0% | 0% | Google AI Mode |
| 9 |
yellow.ai
|
0% | 0% | Google AI Mode |
| 10 |
tiledesk.com
|
0% | 0% | Google AI Mode |
| 11 |
ibm.com
|
0% | 0% | Google AI Mode |
| 12 |
aws.amazon.com
|
0% | 0% | Google AI Mode |
| 13 |
cloud.google.com
|
0% | 0% | Google AI Mode |
| 14 |
microsoft.com
|
0% | 0% | Google AI Mode |
| 15 |
liveperson.com
|
0% | 0% | Google AI Mode |
| 16 |
oracle.com
|
0% | 0% | Google AI Mode |
| 17 |
uniphore.com
|
0% | 0% | Google AI Mode |
| 18 |
haptik.ai
|
0% | 0% | Google AI Mode |
| 19 |
amelia.ai
|
0% | 0% | Google AI Mode |
| 20 |
landbot.io
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on conversation design platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own conversation design platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about conversation design platforms AI visibility
Who leads AI visibility in conversation design platforms?
Voiceflow leads with a composite score of 16.2, driven by 12.5% visibility and 25.0% citations. No other brand in the top five holds a citation rate above zero.
What sources does Google AI Mode cite most for conversation design platform research?
The top cited sources include youtube.com, conversationdesigninstitute.com, gartner.com, reddit.com, and retellai.com, alongside brand domains voiceflow.com and rasa.com.
Which brands are named in AI responses but not cited as sources?
Botpress, Kore.ai, and Cognigy each appear in AI Mode responses with 12.5% visibility but carry 0.0% citation rates, meaning the AI references them without linking to their domains.
Which brand is cited by Google AI Mode without being named in its responses?
Rasa holds a 0.0% visibility score but a 12.5% citation rate, indicating its domain appears as a linked source in AI Mode outputs without the brand being featured as a named recommendation.
Which brands saw the biggest AI visibility changes in this category recently?
Voiceflow, Botpress, and Kore.ai each gained 12.5 visibility points in the current period, while Yellow.ai dropped 12.5 points, falling from rank 1 to rank 9.
How concentrated is AI visibility across conversation design platforms?
Visibility is highly concentrated: four brands share the top visibility score of 12.5% each, the category average is just 2.5%, and six of the top 10 brands score zero on both visibility and citations.