Consumer insights platforms: AI search visibility ranking (2026)
How AI search engines rank consumer insights platforms by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Consumer insights platforms used to gather audience intelligence, market feedback, brand perception, and buyer research for strategic decisions. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 14, 2026Download this ranking as a PDF
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At a glance
What we observed in this categoryauto-generated
Quantilope holds rank 1 with a composite score of 16.2, meaningfully ahead of GWI and Zappi who both sit at 12.5. The gap is driven almost entirely by citation: Quantilope earns a 25.0% citation rate while GWI and Zappi each sit at 12.5%. With a category average visibility of just 3.1% and average citation of 3.1%, the distance between Quantilope and the rest of the field is substantial, and brands ranked 7 through 10, including Ipsos and SurveyMonkey, score zero on both metrics.
A clear divergence exists between being named in AI responses and being cited as a source. Brandwatch and Suzy each achieve 12.5% visibility but record 0.0% citations, meaning Google AI Mode mentions them without linking their domains as evidence. Attest presents the inverse case: 0.0% visibility but a 12.5% citation rate, indicating its domain is being used as a reference source even when the brand is not directly surfaced as a recommended platform in the answer.
Google AI Mode is the top engine for every brand in this category, confirming the audit data is concentrated on a single engine. The top cited sources list includes quantilope.com and gwi.com alongside third-party properties such as g2.com, reddit.com, youtube.com, questionpro.com, stravito.com, and dovetail.com. This pattern suggests Google AI Mode is anchoring its consumer insights responses on a blend of vendor content and peer review or community platforms rather than relying on any single authoritative publisher.
Movers & shakers since last refresh
Biggest visibility risers
-
GWI 0% → 12% · rank #4 → #2+12pp
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Zappi 0% → 12% · rank #7 → #3+12pp
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Suzy 0% → 12% · rank #17 → #5+12pp
Biggest visibility fallers
-
SurveyMonkey 25% → 0% · rank #2 → #10-25pp
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Quantilope 25% → 12% · rank #1 → #1-12pp
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Attest 12% → 0% · rank #3 → #6-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
quantilope.com
|
12% | 25% | Google AI Mode |
Quantilope leads with a composite score of 16.2, driven by a 25.0% citation rate that is double the citation rate of its nearest rivals GWI and Zappi. |
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| 2 |
gwi.com
|
12% | 12% | Google AI Mode |
GWI rose from rank 4 to rank 2 with a visibility delta of 12.5%, but its citation rate dropped 25.0 points, signalling a gain in mentions without a corresponding gain in sourcing trust. |
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| 3 |
zappi.io
|
12% | 12% | Google AI Mode |
Zappi climbed four places from rank 7 to rank 3, achieving 12.5% visibility from a previous baseline of zero, with citation holding flat at 12.5%. |
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| 4 |
brandwatch.com
|
12% | 0% | Google AI Mode |
Brandwatch matches the 12.5% visibility of the top three brands but records a 0.0% citation rate, placing it below GWI and Zappi on composite score at 8.8. |
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| 5 |
suzy.com
|
12% | 0% | Google AI Mode |
Suzy is the largest rank riser in the dataset, jumping 12 places from rank 17 to rank 5, yet its 0.0% citation rate caps its composite score at 8.8. |
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| 6 |
askattest.com
|
0% | 12% | Google AI Mode |
| 7 |
ipsos.com
|
0% | 0% | Google AI Mode |
| 8 |
morningconsult.com
|
0% | 0% | Google AI Mode |
| 9 |
tolunacorporate.com
|
0% | 0% | Google AI Mode |
| 10 |
surveymonkey.com
|
0% | 0% | Google AI Mode |
| 11 |
statista.com
|
0% | 0% | Google AI Mode |
| 12 |
yougov.com
|
0% | 0% | Google AI Mode |
| 13 |
nielseniq.com
|
0% | 0% | Google AI Mode |
| 14 |
euromonitor.com
|
0% | 0% | Google AI Mode |
| 15 |
mintel.com
|
0% | 0% | Google AI Mode |
| 16 |
qualtrics.com
|
0% | 0% | Google AI Mode |
| 17 |
kantar.com
|
0% | 0% | Google AI Mode |
| 18 |
numerator.com
|
0% | 0% | Google AI Mode |
| 19 |
sparktoro.com
|
0% | 0% | Google AI Mode |
| 20 |
dscout.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on consumer insights platforms, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own consumer insights platforms brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about consumer insights platforms AI visibility
Who leads AI visibility in consumer insights platforms?
Quantilope holds rank 1 with a composite score of 16.2, supported by a 25.0% citation rate that no other brand in the category matches.
What is the typical AI visibility level for brands in this category?
The category average visibility is 3.1% and the average citation rate is also 3.1%, meaning most of the 20 brands audited receive little to no AI presence in Google AI Mode.
What sources does Google AI Mode cite most for consumer insights research?
The top cited sources include quantilope.com, gwi.com, g2.com, reddit.com, questionpro.com, stravito.com, dovetail.com, and youtube.com, indicating a mix of vendor and third-party community or review platforms.
Can a brand be cited by AI without appearing as a named recommendation?
Yes. Attest records a 0.0% visibility score but a 12.5% citation rate, meaning Google AI Mode references its domain as a source without surfacing the brand as a recommended platform.
Which brand has seen the biggest rank movement in this category?
Suzy rose 12 places from rank 17 to rank 5, the largest single movement in the dataset, though it carries a 0.0% citation rate at its new position.
Which previously visible brand has lost the most AI visibility?
SurveyMonkey dropped from rank 2 to rank 10 with a visibility delta of minus 25.0 points, falling from 25.0% visibility to 0.0% in the current audit period.