Commercial real estate brokerages: AI search visibility ranking (2026)
How AI search engines rank commercial real estate brokerages by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Commercial real estate brokerages that advise on office, industrial, retail, multifamily, capital markets, tenant representation, and investment sales transactions. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
CBRE, JLL, Cushman and Wakefield, and Colliers each hold identical visibility scores of 12.5% and composite scores of 8.8, placing them in a four-way tie at the top. Every other brand in the audit, including Newmark at rank 5 and Savills at rank 6, scores exactly 0.0% visibility. The category average sits at just 2.5%, meaning the top four brands account for all measurable AI visibility and the remaining 16 brands contribute nothing to that average.
Despite their visibility, every brand in this category carries a citation rate of 0.0%, including the four leaders. This means Google AI Mode names CBRE, JLL, Cushman and Wakefield, and Colliers in responses but links to none of their domains as supporting sources. That gap between being named and being cited is uniform across all 20 brands, making this a category where AI recognition does not translate into direct referral traffic through citations.
The top cited sources in this category are sharplaunch.com, clutch.co, commercialsearch.com, and reddit.com, alongside crainsnewyork.com and multihousingnews.com. None of these are the domains of the brokerages themselves, confirming that Google AI Mode draws on third-party directories, review platforms, trade publications, and user forums rather than brand-owned content when constructing answers about commercial real estate brokerages.
Movers & shakers since last refresh
Biggest visibility risers
-
CBRE 0% → 12% · rank #0 → #1+12pp
-
JLL 0% → 12% · rank #0 → #2+12pp
-
Cushman & Wakefield 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
cbre.com
|
12% | 0% | Google AI Mode |
CBRE shares the top position with a 12.5% visibility score and 8.8 composite, five times the 2.5% category average, but holds a 0.0% citation rate like all peers. |
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| 2 |
jll.com
|
12% | 0% | Google AI Mode |
JLL matches CBRE exactly at 12.5% visibility and 8.8 composite, with both brands entering the rankings from zero in the current audit period as new risers. |
||||
| 3 |
cushmanwakefield.com
|
12% | 0% | Google AI Mode |
Cushman and Wakefield holds the same 12.5% visibility and 8.8 composite as the two brands above it, making the top three statistically indistinguishable in this dataset. |
||||
| 4 |
colliers.com
|
12% | 0% | Google AI Mode |
Colliers at rank 4 shares the identical 12.5% visibility and 8.8 composite score as ranks 1 to 3, but unlike them is not listed among the biggest visibility risers. |
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| 5 |
nmrk.com
|
0% | 0% | Google AI Mode |
Newmark drops to 0.0% visibility and a 0.0 composite at rank 5, representing a complete absence from AI responses despite being a recognised industry peer to the top four. |
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| 6 |
savills.com
|
0% | 0% | Google AI Mode |
| 7 |
avisonyoung.com
|
0% | 0% | Google AI Mode |
| 8 |
eastdilsecured.com
|
0% | 0% | Google AI Mode |
| 9 |
transwestern.com
|
0% | 0% | Google AI Mode |
| 10 |
berkadia.com
|
0% | 0% | Google AI Mode |
| 11 |
lee-associates.com
|
0% | 0% | Google AI Mode |
| 12 |
marcusmillichap.com
|
0% | 0% | Google AI Mode |
| 13 |
kidder.com
|
0% | 0% | Google AI Mode |
| 14 |
naiglobal.com
|
0% | 0% | Google AI Mode |
| 15 |
svn.com
|
0% | 0% | Google AI Mode |
| 16 |
cresa.com
|
0% | 0% | Google AI Mode |
| 17 |
streamrealty.com
|
0% | 0% | Google AI Mode |
| 18 |
walkerdunlop.com
|
0% | 0% | Google AI Mode |
| 19 |
northmarq.com
|
0% | 0% | Google AI Mode |
| 20 |
theshoppingcentergroup.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on commercial real estate brokerages, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own commercial real estate brokerages brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about commercial real estate brokerages AI visibility
Who leads AI visibility in commercial real estate brokerages?
CBRE, JLL, Cushman and Wakefield, and Colliers share the lead with identical visibility scores of 12.5% and composite scores of 8.8. No other brand in the 20-brand audit registers any measurable visibility.
What is the average AI visibility score for commercial real estate brokerages?
The category average visibility is 2.5%, which reflects the fact that only 4 of 20 brands appear in AI responses at all, each at 12.5%, while the other 16 score 0.0%.
Which brands are cited by Google AI Mode in this category?
No brand in the category carries a citation rate above 0.0%, meaning Google AI Mode names the top brokerages but does not cite their own domains as sources in its responses.
What sources does AI cite most for commercial real estate brokerage research?
The top cited sources are sharplaunch.com, clutch.co, commercialsearch.com, reddit.com, and trade publications such as crainsnewyork.com and multihousingnews.com. None are brokerage-owned domains.
Is there a meaningful gap between named brands and cited brands in this category?
Yes. CBRE, JLL, Cushman and Wakefield, and Colliers are all named in AI responses at 12.5% visibility each, but every brand including those four has a 0.0% citation rate.
Which brands saw the largest AI visibility gains in the most recent audit period?
CBRE, JLL, and Cushman and Wakefield are listed as the biggest visibility risers, each moving from 0.0% to 12.5% visibility, a delta of 12.5 percentage points, with no brands recorded as fallers.