AEO for app store optimization agencies: AI search visibility ranking
How AI search engines rank app store optimization agencies by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. App store optimization agencies helping mobile apps improve rankings, conversion rates, creative testing, localization, and paid-to-organic growth in the App Store and Google Play. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers inquire about App store optimization agencies, AI engines consistently name Yodel Mobile as the leading choice. With a visibility percentage of 50.0, Yodel Mobile stands out in the industry. Other top brands frequently mentioned include Gummicube and Moburst, placing them in a competitive position within the top three.
The rankings reflect the sources most cited by AI engines, including prominent forums and reviews from sites like reddit.com, apptweak.com, and businessofapps.com. These sites often aggregate expert opinions and customer feedback, providing a comprehensive view that helps AI engines rank these agencies more accurately by surfacing valuable insights.
For buyers evaluating options from this list, it's essential to consider what AI engines prioritize: recent reviews, third-party validation, and topical authority in the App store optimization sector. These factors can be key differentiators in choosing an agency that not only excels in AI rankings but also meets current industry standards and client expectations.
At a glance
What we observed in this category
Yodel Mobile holds the top composite score at 46.2, with Gummicube close behind at 43.8, but the rest of the field drops sharply. Moburst sits third at 38.8, and Phiture falls to 25.0, while Kurve scores just 8.8. The category average visibility is only 10.0 percent, meaning the top three brands are visible at five times the typical rate. Half of the tracked brands score 0.0 on both visibility and citation, indicating a highly concentrated AI presence across just a handful of agencies.
Gummicube presents the clearest divergence between visibility and citation in this category. It holds the highest visibility at 62.5 percent yet records a 0.0 citation rate, meaning Google AI Mode mentions it frequently without linking to it as a source. App Radar shows the inverse pattern, with 0.0 visibility but a 25.0 percent citation rate. This split suggests being named in AI responses and being trusted as a cited source are distinct and not automatically linked outcomes for agencies in this space.
Google AI Mode is the top engine for every brand in this dataset, confirming this category is shaped almost entirely by a single AI surface. Among cited sources, reddit.com and apptweak.com appear alongside industry outlets like businessofapps.com and instabug.com. Notably, yodelmobile.com appears as a cited source in its own right, one of the very few agency domains to do so. Third-party directories and community platforms dominate the citation list rather than the agencies themselves.
Movers & shakers since last refresh
Biggest visibility risers
-
Gummicube 12% → 62% · rank #4 → #2+50pp
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Yodel Mobile 12% → 50% · rank #2 → #1+38pp
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Moburst 25% → 50% · rank #1 → #3+25pp
Biggest visibility fallers
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The ASO Project 12% → 0% · rank #5 → #8-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
yodelmobile.com
|
50% | 38% | Google AI Mode |
Yodel Mobile leads with a composite score of 46.2, a citation rate of 37.5 percent that is well above the category average of 5.6 percent, and its domain appears in the top cited sources list. |
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| 2 |
gummicube.com
|
62% | 0% | Google AI Mode |
Gummicube holds the highest visibility at 62.5 percent, above every peer, but its 0.0 citation rate means Google AI Mode names it without treating its domain as a trusted source. |
||||
| 3 |
moburst.com
|
50% | 12% | Google AI Mode |
Moburst sits third at a composite of 38.8 and a visibility of 50.0 percent, but its citation rate dropped by 75 percentage points from the previous period, the sharpest citation decline in the dataset. |
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| 4 |
phiture.com
|
25% | 25% | Google AI Mode |
Phiture shows a balanced profile at exactly 25.0 percent for both visibility and citation, making it the only top-five brand where both metrics are equal, sitting just above the category average visibility of 10.0 percent. |
||||
| 5 |
kurve.co.uk
|
12% | 0% | Google AI Mode |
Kurve ranks fifth with a composite of just 8.8, a visibility of 12.5 percent close to the 10.0 percent category average, and a 0.0 citation rate, giving it minimal differentiated AI presence. |
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| 6 |
appradar.com
|
0% | 25% | Google AI Mode |
| 7 |
ninjapromo.io
|
0% | 12% | Google AI Mode |
| 8 |
theasoproject.com
|
0% | 0% | Google AI Mode |
| 9 |
consultmyapp.com
|
0% | 0% | Google AI Mode |
| 10 |
appguardians.com
|
0% | 0% | Google AI Mode |
| 11 |
favoured.co.uk
|
0% | 0% | Google AI Mode |
| 12 |
standout.digital
|
0% | 0% | Google AI Mode |
| 13 |
replug.io
|
0% | 0% | Google AI Mode |
| 14 |
appmasters.com
|
0% | 0% | Google AI Mode |
| 15 |
comboapp.com
|
0% | 0% | Google AI Mode |
| 16 |
preapps.com
|
0% | 0% | Google AI Mode |
| 17 |
adquantum.com
|
0% | 0% | Google AI Mode |
| 18 |
bambooapps.com
|
0% | 0% | Google AI Mode |
| 19 |
addevice.io
|
0% | 0% | Google AI Mode |
| 20 |
geeklab.app
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on app store optimization agencies, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own app store optimization agencies brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for app store optimization agencies
Who leads AI visibility in the app store optimization agencies category?
Yodel Mobile leads on composite score at 46.2, while Gummicube leads on raw visibility at 62.5 percent. Both sit far above the category average visibility of 10.0 percent.
Which ASO agency has the highest citation rate in Google AI Mode?
Yodel Mobile has the highest citation rate at 37.5 percent, which is nearly seven times the category average citation rate of 5.6 percent.
What sources does Google AI Mode cite most often when answering queries about ASO agencies?
The top cited sources are reddit.com, apptweak.com, businessofapps.com, instabug.com, and linkedin.com, with yodelmobile.com being the only agency domain to appear in that cited-source list.
Can a brand be frequently mentioned by AI without being cited as a source?
Yes, Gummicube illustrates this clearly, with a visibility rate of 62.5 percent and a citation rate of 0.0 percent in the same audit period.
Which brand showed the biggest visibility gain in this category recently?
Gummicube recorded the largest visibility increase, rising by 50 percentage points from 12.5 percent to 62.5 percent, while also moving up two rank positions.
How concentrated is AI visibility across the 20 tracked ASO agencies?
Visibility is highly concentrated: the top three brands each reach 50 percent visibility or above, while at least seven of the ten ranked brands score 0.0 on both visibility and citation.