AEO for anti-fraud software: AI search visibility ranking
How AI search engines rank anti-fraud software by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Anti-fraud software used to detect suspicious activity, prevent payment and account fraud, score risk, investigate attacks, and protect digital commerce and financial operations. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Download this AEO ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
When buyers inquire about Anti-fraud software, AI engines frequently recommend Persona as the leader. With a visibility rate of 37.5 percent, Persona stands out among competitors in the industry. Other notable brands in this category include SEON and Signifyd, both of which are mentioned in AI-generated recommendations.
The rankings are influenced significantly by the sources AI engines cite. Sites like g2.com and gartner.com are frequent references due to their extensive reviews and detailed analyses. Aggregator and review sites play a critical role in shaping AI recommendations, highlighting how they compile industry insights and user feedback.
For buyers evaluating Anti-fraud software, this page offers a strategic advantage. One essential consideration is the emphasis AI engines place on recent reviews and credible third-party validation. Ensuring the chosen brand exhibits strong topical authority in specific anti-fraud subcategories can guide a more informed and effective decision.
At a glance
What we observed in this category
Persona leads the anti-fraud software category with a visibility score of 37.5%, more than three times the 12.5% held by the four brands directly below it. That gap is significant because the category average sits at just 4.4%, meaning Persona commands roughly 8.5 times average visibility. This dominance is recent: Persona rose from rank 3 with a 12.5 percentage point visibility gain, while former leader Sift fell from 37.5% to 0% visibility in the same period, a complete reversal at the top.
A clear divergence exists between being named and being cited. Persona holds 37.5% visibility but 0% citation, meaning AI surfaces it frequently without linking to its domain. SEON shows the opposite balance, with only 12.5% visibility but 37.5% citation rate. Fraud.net is the most extreme case, holding 0% visibility yet earning a 25% citation rate. This pattern suggests that being mentioned in AI answers and being trusted as a source reference are measured separately and do not move together in this category.
Google AI Mode is the sole engine recorded across all 20 brands in this audit, making it the only anchoring source for visibility and citation signals here. Among external sources cited, g2.com and gartner.com appear first and second in the top cited sources list, indicating that AI responses in this category lean on review aggregators and analyst platforms. SEON's own domain, seon.io, also appears in the cited sources list, which aligns with its unusually high citation rate of 37.5% relative to its visibility.
Movers & shakers since last refresh
Biggest visibility risers
-
Persona 25% → 38% · rank #3 → #1+12pp
-
SEON 0% → 12% · rank #8 → #2+12pp
-
Signifyd 0% → 12% · rank #11 → #3+12pp
Biggest visibility fallers
-
Sift 38% → 0% · rank #1 → #9-38pp
-
Fingerprint 25% → 0% · rank #2 → #7-25pp
-
Forter 12% → 0% · rank #4 → #10-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
withpersona.com
|
38% | 0% | Google AI Mode |
Persona leads with 37.5% visibility, more than eight times the 4.4% category average, but holds a 0% citation rate, making it highly named yet never directly linked. |
||||
| 2 |
seon.io
|
12% | 38% | Google AI Mode |
SEON jumped from rank 8 to rank 2 with a 12.5 point visibility gain and a 25 point citation gain, giving it the highest citation rate of any brand at 37.5%. |
||||
| 3 |
signifyd.com
|
12% | 25% | Google AI Mode |
Signifyd climbed from rank 11 to rank 3 with visibility rising from 0% to 12.5% and citation rising from 0% to 25%, matching SEON's citation gain in the same period. |
||||
| 4 |
riskified.com
|
12% | 12% | Google AI Mode |
Riskified holds 12.5% visibility and 12.5% citation, the only brand in the top five where both scores are equal, giving it a balanced but modest composite score of 12.5. |
||||
| 5 |
sardine.ai
|
12% | 0% | Google AI Mode |
Sardine sits at 12.5% visibility but 0% citation, mirroring Persona's citation blind spot and scoring the lowest composite of the top five brands at 8.8. |
||||
| 6 |
fraud.net
|
0% | 25% | Google AI Mode |
| 7 |
fingerprint.com
|
0% | 12% | Google AI Mode |
| 8 |
datadome.co
|
0% | 12% | Google AI Mode |
| 9 |
sift.com
|
0% | 0% | Google AI Mode |
| 10 |
forter.com
|
0% | 0% | Google AI Mode |
| 11 |
feedzai.com
|
0% | 0% | Google AI Mode |
| 12 |
experian.com
|
0% | 0% | Google AI Mode |
| 13 |
kount.com
|
0% | 0% | Google AI Mode |
| 14 |
unit21.ai
|
0% | 0% | Google AI Mode |
| 15 |
arkoselabs.com
|
0% | 0% | Google AI Mode |
| 16 |
bolt.com
|
0% | 0% | Google AI Mode |
| 17 |
ravelin.com
|
0% | 0% | Google AI Mode |
| 18 |
clear.sale
|
0% | 0% | Google AI Mode |
| 19 |
risk.lexisnexis.com
|
0% | 0% | Google AI Mode |
| 20 |
accertify.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on anti-fraud software, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own anti-fraud software brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for anti-fraud software
Who leads AI visibility in anti-fraud software?
Persona leads with 37.5% visibility in Google AI Mode, more than three times the score of the next four brands, all of which sit at 12.5%. The category average is just 4.4%.
Which anti-fraud brand has the highest citation rate in AI responses?
SEON has the highest citation rate at 37.5%, despite holding only 12.5% visibility. Fraud.net also earns a 25% citation rate while recording 0% visibility.
What sources does Google AI Mode cite most for anti-fraud software research?
The top cited sources in this category are g2.com and gartner.com, followed by bureau.id, seon.io, youtube.com, shadowdragon.io, reddit.com, and microblink.com.
Which brands have lost the most AI visibility in anti-fraud software recently?
Sift fell from rank 1 to rank 9 with a visibility drop of 37.5 percentage points to 0%, while Fingerprint dropped from rank 2 to rank 7, also falling to 0% visibility.
Can a brand be cited by AI without appearing in AI-generated answers?
Yes. Fraud.net has a 25% citation rate but 0% visibility, meaning AI references its domain as a source without naming it in direct answers to user queries.
Which engine dominates AI visibility data for anti-fraud software?
Google AI Mode is the only engine recorded across all 20 brands in this audit, making it the sole source of both visibility and citation signals in this category.