AEO for adobe Experience Cloud agencies: AI search visibility ranking
How AI search engines rank adobe Experience Cloud agencies by visibility and citations. 20 brands measured quarterly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Agencies and consultancies helping brands implement Adobe Experience Cloud for personalization, commerce, analytics, content, and enterprise digital experience delivery. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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When buyers ask AI engines about Adobe Experience Cloud agencies, EY emerges as the top choice, with a visibility rate of 62.5 percent. Accenture Song and Deloitte Digital also show up frequently in these recommendations. This indicates a strong presence and recognition for EY in the field, making it the leader in this category.
The rankings are shaped by the sources AI engines reference most often, including business.adobe.com and valantic.com. These sources, many of which serve as aggregators and review sites, gather and disseminate crucial information about different agencies, enhancing the perceived authority and credibility of brands like EY and Deloitte Digital.
For a buyer, this page offers valuable insights when choosing among Adobe Experience Cloud agencies. One concrete consideration is the importance of recent reviews and third-party validations, as AI engines heavily factor in these elements to gauge which agencies have topical authority within specific subcategories of the industry.
At a glance
What we observed in this category
EY dominates this category with a 62.5% visibility score, more than five times the 12.5% held by the next three brands combined at an individual level. That gap is significant because it means Google AI Mode surfaces EY in the majority of relevant queries while Accenture Song, Deloitte Digital, and Publicis Sapient each appear in only one in eight. The category average sits at just 5.0%, confirming that AI visibility is concentrated in a single brand rather than distributed across the field.
A meaningful divergence exists between being named and being cited. EY, Accenture Song, Deloitte Digital, and Publicis Sapient all carry zero citation percentages despite their visibility scores. Bounteous, Perficient, and Merkle each show 0.0% visibility yet hold 12.5% citation rates, meaning AI responses link to their domains without surfacing them as named recommendations. This split suggests that citation and visibility measure different trust signals within Google AI Mode, and the two do not consistently move together in this category.
Google AI Mode is the top engine for every brand in the dataset, indicating that this category's AI visibility landscape is effectively a single-engine story with no meaningful signal from other platforms in this audit period. The cited sources lean heavily on Adobe-owned properties such as business.adobe.com, news.adobe.com, and experienceleague.adobe.com, alongside third-party review and directory sites including trustradius.com and best-adobe-commerce-cloud-agencies.com. This anchoring on Adobe's own ecosystem suggests the AI draws authority from the vendor's content infrastructure rather than agency-owned content.
Movers & shakers since last refresh
Biggest visibility risers
-
Accenture Song 0% → 12% · rank #3 → #2+12pp
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Deloitte Digital 0% → 12% · rank #17 → #3+12pp
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Publicis Sapient 0% → 12% · rank #18 → #4+12pp
Biggest visibility fallers
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EY 75% → 62% · rank #1 → #1-12pp
The AEO ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com
|
62% | 0% | Google AI Mode |
EY leads with 62.5% visibility, more than five times the category average of 5.0%, yet holds a 0.0% citation rate, making it named but not linked by the AI. |
||||
| 2 |
accenture.com
|
12% | 0% | Google AI Mode |
Accenture Song sits at 12.5% visibility after rising from 0.0% in the prior period, matching Deloitte Digital and Publicis Sapient but losing 12.5 citation percentage points in the same move. |
||||
| 3 |
deloitte.com
|
12% | 0% | Google AI Mode |
Deloitte Digital jumped 14 rank positions to reach 12.5% visibility from zero, the joint-largest rank gain in the dataset, with no citation rate to accompany that new presence. |
||||
| 4 |
publicissapient.com
|
12% | 0% | Google AI Mode |
Publicis Sapient also gained 14 rank positions to hit 12.5% visibility, matching Deloitte Digital's score and composite of 8.8, with zero citations recorded across the audit period. |
||||
| 5 |
bounteous.com
|
0% | 12% | Google AI Mode |
Bounteous earns a 12.5% citation rate despite 0.0% visibility, placing it among three brands cited but not named, which gives it a composite score of only 3.8. |
||||
| 6 |
perficient.com
|
0% | 12% | Google AI Mode |
| 7 |
merkle.com
|
0% | 12% | Google AI Mode |
| 8 |
monks.com
|
0% | 0% | Google AI Mode |
| 9 |
digitas.com
|
0% | 0% | Google AI Mode |
| 10 |
capgemini.com
|
0% | 0% | Google AI Mode |
| 11 |
ibm.com
|
0% | 0% | Google AI Mode |
| 12 |
valtech.com
|
0% | 0% | Google AI Mode |
| 13 |
deptagency.com
|
0% | 0% | Google AI Mode |
| 14 |
horizontaldigital.com
|
0% | 0% | Google AI Mode |
| 15 |
blueacornici.com
|
0% | 0% | Google AI Mode |
| 16 |
rightpoint.com
|
0% | 0% | Google AI Mode |
| 17 |
slalom.com
|
0% | 0% | Google AI Mode |
| 18 |
avanade.com
|
0% | 0% | Google AI Mode |
| 19 |
kinandcarta.com
|
0% | 0% | Google AI Mode |
| 20 |
vml.com
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on adobe Experience Cloud agencies, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this AEO ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →
AEO rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 90 days and refresh this page automatically. How AI search ranking works →
Run an AEO audit on your own adobe Experience Cloud agencies brand
The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about AEO for adobe Experience Cloud agencies
Who leads AI visibility in the Adobe Experience Cloud agencies category?
EY leads with 62.5% visibility and a composite score of 43.8, far ahead of the next group of brands at 12.5% each. The category average is only 5.0%, making EY's position a significant outlier.
What is the difference between visibility and citation in this category?
Brands like EY, Accenture Song, Deloitte Digital, and Publicis Sapient are named in AI responses but carry 0.0% citation rates, while Bounteous, Perficient, and Merkle are cited at 12.5% each but appear in zero visibility responses.
Which sources does Google AI Mode anchor on when answering queries about Adobe Experience Cloud agencies?
The most cited sources include Adobe-owned domains such as business.adobe.com, news.adobe.com, and experienceleague.adobe.com, plus third-party sites including trustradius.com and best-adobe-commerce-cloud-agencies.com.
Which brands made the biggest gains in AI visibility in the latest audit period?
Deloitte Digital and Publicis Sapient each gained 14 rank positions, moving from ranks 17 and 18 respectively to rank 3 and 4, each adding 12.5 percentage points of visibility from a previous zero.
Is AI visibility in this category spread across multiple engines or concentrated in one?
All 20 brands in the dataset list Google AI Mode as their top engine, indicating that meaningful AI visibility in this category is currently a single-engine phenomenon.
How has EY's AI visibility changed between audit periods?
EY remains ranked first but its visibility fell from 75.0% to 62.5%, a drop of 12.5 percentage points, making it the only brand recorded as a visibility faller in this audit.