Accountants in Sunshine Coast: AI search visibility ranking (2026)
How AI search engines rank accountants in sunshine coast by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving Sunshine Coast businesses and households with tax, bookkeeping, audit, advisory, and compliance services across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
EY dominates AI visibility in the Accountants in Sunshine Coast category with a 75.0% visibility score and a composite score of 52.5, against a category average of just 4.4%. Bentleys is the only other brand with any measurable visibility at 12.5% and a composite of 8.8. The remaining 18 tracked brands, including Deloitte, PwC, KPMG, BDO, and RSM Australia, all sit at 0.0% visibility. The gap between EY and the field is not marginal; it is a near-total concentration of AI presence in a single brand.
A critical divergence appears between visibility and citation across the entire category. EY holds 75.0% visibility yet carries a 0.0% citation rate. Bentleys mirrors this pattern exactly. The category average citation rate is also 0.0%, meaning no tracked brand is being cited as a source by Google AI Mode, even when named in responses. Brands are being mentioned without their domains being anchored as trusted references, which means AI naming and AI sourcing are operating as entirely separate signals here.
The top cited sources in this category are dominated by third-party platforms, specifically Yelp, Google, Facebook, Airtasker, and Trustindex. No brand-owned domain from the tracked set appears in that cited sources list. Google AI Mode is the sole engine recorded across all 20 brands. This suggests the AI is drawing on review aggregators and directory-style platforms to build its responses rather than anchoring on the websites of the accounting firms themselves.
Movers & shakers since last refresh
Biggest visibility risers
-
EY 0% → 75% · rank #0 → #1+75pp
-
Bentleys 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
75% | 0% | Google AI Mode |
EY holds 75.0% visibility against a 4.4% category average but records 0.0% citation, meaning it is named frequently yet never sourced directly by Google AI Mode. |
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| 2 |
bentleys.com.au
|
12% | 0% | Google AI Mode |
Bentleys is the only regional competitor with any AI visibility at 12.5%, placing it a distant second to EY and ahead of all other 18 tracked brands at 0.0%. |
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| 3 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte scores 0.0% visibility and 0.0% citation despite being a global Big Four firm, suggesting strong brand recognition does not translate to local AI presence here. |
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| 4 |
pwc.com.au
|
0% | 0% | Google AI Mode |
PwC records 0.0% visibility and a composite score of 0.0, identical to Deloitte, indicating neither Big Four brand gains traction in this specific regional AI query landscape. |
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| 5 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
KPMG sits at 0.0% on both visibility and citation, sharing last-equal position with seven other ranked brands including BDO, RSM Australia, and Grant Thornton Australia. |
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| 6 |
bdo.com.au
|
0% | 0% | Google AI Mode |
| 7 |
rsm.com.au
|
0% | 0% | Google AI Mode |
| 8 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 9 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 10 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 12 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 13 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 14 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 15 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 16 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 17 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 18 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 19 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 20 |
kellypartners.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in sunshine coast, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in sunshine coast brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in sunshine coast AI visibility
Who leads AI visibility in Accountants in Sunshine Coast?
EY leads with 75.0% visibility and a composite score of 52.5, far ahead of second-placed Bentleys at 12.5% and the 4.4% category average.
Which brands are being cited by Google AI Mode in this category?
No tracked brand records any citations. The average citation rate across all 20 brands is 0.0%, including EY and Bentleys despite their visibility scores.
What sources does Google AI Mode anchor on for Accountants in Sunshine Coast queries?
The top cited sources are third-party platforms including Yelp, Google, Facebook, Airtasker, and Trustindex, with no brand-owned domain from the tracked set appearing in citations.
How many brands in this category have any measurable AI visibility?
Only two of the 20 tracked brands have visibility above 0.0%: EY at 75.0% and Bentleys at 12.5%.
Do the Big Four firms perform well in local Sunshine Coast AI visibility?
No. Deloitte, PwC, and KPMG all record 0.0% visibility and 0.0% citation, despite being globally recognised accounting brands.
Which AI engine is driving visibility results in this category?
Google AI Mode is the sole engine recorded across all 20 brands in this audit, meaning all visibility and citation data reflects Google AI Mode exclusively.