Accountants in South Brisbane: AI search visibility ranking (2026)
How AI search engines rank accountants in south brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving South Brisbane businesses and households with tax, bookkeeping, audit, business structuring, CFO advisory, and compliance support across South Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 25, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
EY holds the only meaningful AI visibility position in this category, with a visibility score of 87.5 percent against a category average of just 4.4 percent. That gap is stark: every other named brand in the top 10, including Deloitte, PwC, KPMG, and BDO, records 0.0 percent visibility. EY's composite score of 61.2 stands alone in a field of zeros. The concentration of AI presence in a single brand signals that Google AI Mode is not yet distributing recognition across the South Brisbane accounting market.
Despite EY's high visibility score, its citation rate is 0.0 percent, matching every other brand in the category. This means Google AI Mode names EY in responses but does not link back to ey.com/en_au as a source. The distinction between being named and being cited as a trusted source is absolute here: no brand in this category earns citations, making EY visible but not authoritative in the AI engine's sourcing logic.
The top cited sources in this category are not accounting firm domains. Google.com, inspire.accountants, watsonwatt.com.au, facebook.com, mgisq.com.au, reddit.com, accountingdepartment.com, and moneysmart.gov.au anchor the AI's responses. This pattern suggests Google AI Mode is drawing on directories, government financial guidance, and community platforms rather than the websites of the Big Four or mid-tier firms when constructing answers about accountants in South Brisbane.
Movers & shakers since last refresh
Biggest visibility risers
-
EY 0% → 88% · rank #0 → #1+88pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
88% | 0% | Google AI Mode |
EY is the only brand above zero visibility at 87.5 percent, yet its 0.0 percent citation rate means it is named but never sourced by Google AI Mode. |
||||
| 2 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte records 0.0 percent visibility and 0.0 composite score, placing it level with every other ranked brand except EY despite its national scale. |
||||
| 3 |
pwc.com.au
|
0% | 0% | Google AI Mode |
PwC holds rank 3 by brand recognition but earns no AI visibility or citations in this category, showing brand size does not transfer to AI presence here. |
||||
| 4 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
KPMG's 0.0 visibility score mirrors ranks 2 through 10, confirming the category's AI attention is almost entirely captured by a single competitor, EY. |
||||
| 5 |
bdo.com.au
|
0% | 0% | Google AI Mode |
BDO at rank 5 shares a composite score of 0.0 with the six brands below it, indicating no differentiation among the non-EY players in AI visibility terms. |
||||
| 6 |
rsm.com.au
|
0% | 0% | Google AI Mode |
| 7 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 8 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 9 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 10 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 11 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 12 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 13 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 14 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 15 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 16 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 17 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 18 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 19 |
kellypartners.com.au
|
0% | 0% | Google AI Mode |
| 20 |
bentleys.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in south brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in south brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in south brisbane AI visibility
Who leads AI visibility among accountants in South Brisbane?
EY leads with a visibility score of 87.5 percent. Every other brand in the top 10, including Deloitte, PwC, KPMG, and BDO, records 0.0 percent visibility.
Does the leading brand also receive the most AI citations in this category?
No. EY's citation rate is 0.0 percent, the same as every other brand, meaning it is named in AI responses but its domain is not cited as a source.
What sources does Google AI Mode anchor on when answering queries about accountants in South Brisbane?
The top cited sources include google.com, inspire.accountants, watsonwatt.com.au, facebook.com, reddit.com, and moneysmart.gov.au, none of which are Big Four firm domains.
How concentrated is AI visibility in this category?
It is highly concentrated: EY holds 87.5 percent visibility against a category average of 4.4 percent, and no other brand in the top 10 registers any visibility at all.
Have any brands lost AI visibility in this category recently?
The data shows no biggest visibility fallers. EY is the only brand recorded as a riser, having moved from 0.0 to 87.5 percent visibility in the current period.
Do mid-tier firms such as RSM Australia, Grant Thornton, or Pitcher Partners appear in Google AI Mode responses for this category?
No. RSM Australia, Grant Thornton Australia, and Pitcher Partners all record 0.0 percent visibility and 0.0 composite scores in the current audit.