Accountants in Perth: AI search visibility ranking (2026)
How AI search engines rank accountants in perth by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving Perth businesses and households with tax, bookkeeping, audit, advisory, and compliance services across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
EY dominates this category with a visibility score of 100.0 percent, against a category average of just 5.6 percent. That gap is not marginal. Every other named brand sits at or near zero, with Nexia Australia the only other firm registering any presence at 12.5 percent. Both EY and Nexia are new entrants to the ranked data, having risen from zero visibility in the prior period. The remaining 18 brands, including BDO, RSM Australia, and Grant Thornton Australia, recorded 0.0 percent visibility and 0.0 percent citation.
Visibility and citation are entirely decoupled in this category. EY holds 100.0 percent visibility but 0.0 percent citation, and the same pattern holds for every other brand, including Nexia Australia. The average citation rate across all tracked brands is 0.0 percent. This means Google AI Mode is surfacing brand names in responses without linking back to their own domains, a distinction that matters for firms trying to convert AI mentions into measurable referral traffic or trust signals.
The top cited sources in this category are not the firms themselves. Google.com leads, followed by directory and review platforms including dpsaccounting.com.au, accountantinperth.com.au, munros.com.au, perth-accountants.com, m.yelp.com, clutch.co, and oneflare.com.au. Google AI Mode appears to anchor its responses on local directory and aggregator content rather than on the websites of the major accounting firms. This suggests third-party listing presence is currently more influential in shaping AI-cited sources than firm-owned content.
Movers & shakers since last refresh
Biggest visibility risers
-
EY 0% → 100% · rank #0 → #1+100pp
-
Nexia Australia 0% → 12% · rank #0 → #2+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
100% | 0% | Google AI Mode |
EY holds 100.0 percent visibility, nearly 18 times the 5.6 percent category average, yet records 0.0 percent citation, meaning it is named but never linked. |
||||
| 2 |
nexia.com.au
|
12% | 0% | Google AI Mode |
Nexia Australia is the only other brand with any visibility at 12.5 percent, placing it well above the 5.6 percent average but still far behind EY's dominant position. |
||||
| 3 |
bdo.com.au
|
0% | 0% | Google AI Mode |
BDO records 0.0 percent visibility and 0.0 percent citation, matching ranks 4 through 20 and sitting below the 5.6 percent category average entirely. |
||||
| 4 |
rsm.com.au
|
0% | 0% | Google AI Mode |
RSM Australia holds rank 4 by composite score but has 0.0 percent visibility and 0.0 percent citation, offering no differentiation from the majority of tracked brands. |
||||
| 5 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
Grant Thornton Australia sits at rank 5 with zero visibility and zero citation, identical in AI footprint to Pitcher Partners, HLB Mann Judd, and every lower-ranked firm. |
||||
| 6 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 7 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 8 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 9 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 10 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 11 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 12 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 13 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 14 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 15 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 16 |
kellypartners.com.au
|
0% | 0% | Google AI Mode |
| 17 |
bentleys.com.au
|
0% | 0% | Google AI Mode |
| 18 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
| 19 |
pwc.com.au
|
0% | 0% | Google AI Mode |
| 20 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in perth, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in perth brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in perth AI visibility
Who leads AI visibility in the Accountants in Perth category?
EY leads with 100.0 percent visibility on Google AI Mode, the only brand significantly above the 5.6 percent category average. Nexia Australia is a distant second at 12.5 percent.
What is the average AI visibility for accountants in Perth?
The category average visibility is 5.6 percent, with the vast majority of the 20 tracked brands sitting at 0.0 percent.
Which brands are cited by Google AI Mode when researching accountants in Perth?
No tracked accounting firm has any citation share. The average citation rate across all brands is 0.0 percent.
What sources does Google AI Mode anchor on for Accountants in Perth queries?
The top cited sources are directories and aggregators including google.com, dpsaccounting.com.au, accountantinperth.com.au, m.yelp.com, and oneflare.com.au, not the firms' own websites.
Is there a difference between being named and being cited by Google AI Mode in this category?
Yes. EY is named in 100.0 percent of responses but cited 0.0 percent of the time, showing that AI visibility and citation are entirely decoupled across all brands in this category.
Are any major Perth accounting brands increasing their AI visibility?
Only EY and Nexia Australia recorded visibility gains, both rising from 0.0 percent in the prior period to 100.0 percent and 12.5 percent respectively. No brands recorded a visibility decline.