Accountants in Parramatta: AI search visibility ranking (2026)
How AI search engines rank accountants in parramatta by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving Parramatta businesses and households with tax, bookkeeping, advisory, SMSF, audit, and compliance support across Greater Parramatta. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 24, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
EY leads the Accountants in Parramatta category with a visibility score of 62.5%, which is more than 14 times the category average of 4.4%. William Buck ranks second at 25.0% visibility. Every other tracked brand, including Deloitte, PwC, and KPMG, sits at exactly 0.0% visibility. This two-brand concentration means the top two firms account for all measurable AI presence in the category, while 18 of 20 tracked brands are entirely absent from Google AI Mode responses.
The divergence between visibility and citation is sharpest at rank 1. EY holds 62.5% visibility but a 0.0% citation rate, meaning Google AI Mode describes or names EY without linking to its domain. William Buck is the only brand where visibility and citation align, both at 25.0%, making it the sole firm that Google AI Mode both mentions and actually references as a source. This distinction matters because citation signals a higher level of trust than a name mention alone.
The top cited sources list reveals that Google AI Mode anchors heavily on directory and review-type properties for this category. google.com appears first, followed by williambuck.com as the only tracked brand domain present. The remaining cited sources, itp.com.au, atb.net.au, yelp.com, mgbaccountants.com.au, prowessadvisers.com.au, and pearsca.com.au, are smaller or directory-style sites, none of which appear in the top 10 ranked brands. This suggests the AI is drawing on sources outside the major firm websites.
Movers & shakers since last refresh
Biggest visibility risers
-
EY 0% → 62% · rank #0 → #1+62pp
-
William Buck 0% → 25% · rank #0 → #2+25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
62% | 0% | Google AI Mode |
EY leads all 20 brands with 62.5% visibility, more than 14 times the 4.4% category average, but its 0.0% citation rate means it is named without being linked as a source. |
||||
| 2 |
williambuck.com
|
25% | 25% | Google AI Mode |
William Buck is the only brand where visibility and citation match at 25.0% each, and its domain is the sole tracked brand site appearing in the top cited sources list. |
||||
| 3 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte sits at rank 3 by brand reputation but records 0.0% visibility and 0.0% citation, identical to PwC and KPMG below it, showing no measurable Google AI Mode presence. |
||||
| 4 |
pwc.com.au
|
0% | 0% | Google AI Mode |
PwC records 0.0% visibility and 0.0% citation in this category, meaning it has no AI Mode presence despite being one of the four largest accounting firms operating in Australia. |
||||
| 5 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
KPMG shares a composite score of 0.0 with ranks 3, 4, 6, 7, 8, 9, and 10, confirming that brand scale alone does not translate into Google AI Mode visibility in this local category. |
||||
| 6 |
bdo.com.au
|
0% | 0% | Google AI Mode |
| 7 |
rsm.com.au
|
0% | 0% | Google AI Mode |
| 8 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 9 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 10 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 12 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 13 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 14 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 15 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 16 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 17 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 18 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 19 |
kellypartners.com.au
|
0% | 0% | Google AI Mode |
| 20 |
bentleys.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in parramatta, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in parramatta brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in parramatta AI visibility
Who leads AI visibility in Accountants in Parramatta?
EY leads with 62.5% visibility, more than double the second-ranked firm William Buck at 25.0%. All other tracked brands in the category sit at 0.0% visibility.
Which brand is most trusted by Google AI Mode in this category, based on citation data?
William Buck is the only brand with a non-zero citation rate at 25.0%, and it is the only tracked brand domain appearing in the top cited sources list. EY, despite higher visibility, receives no citations.
What sources does Google AI Mode cite most for Accountants in Parramatta research?
The top cited sources are google.com and williambuck.com, followed by smaller or directory-style sites including itp.com.au, atb.net.au, yelp.com, mgbaccountants.com.au, prowessadvisers.com.au, and pearsca.com.au. No other major firm domain appears in this list.
How does the category average visibility compare to the top performers?
The category average visibility is 4.4%, which EY exceeds by a factor of over 14 at 62.5%. William Buck at 25.0% still exceeds the average by more than five times, while 18 of 20 brands score zero.
Are the Big Four accounting firms visible in Google AI Mode for Parramatta-specific queries?
No. Deloitte, PwC, and KPMG all record 0.0% visibility and 0.0% citation in this category. EY is the only Big Four firm with any measurable AI Mode presence, at 62.5% visibility.
Can a brand be named frequently by Google AI Mode without being cited as a source?
Yes. EY demonstrates this exactly, with 62.5% visibility but 0.0% citation, meaning Google AI Mode references the brand name without linking or attributing its domain as a source.