Accountants in Northern Beaches: AI search visibility ranking (2026)
How AI search engines rank accountants in northern beaches by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving Northern Beaches businesses and households with tax, bookkeeping, advisory, SMSF, audit, and compliance support across Sydney's Northern Beaches. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
EY leads the Accountants in Northern Beaches category with a visibility score of 50.0%, more than thirteen times the category average of 3.8%, and holds a composite score of 35.0. Kelly+Partners is the only other brand with any measurable presence, sitting at 25.0% visibility and a composite score of 21.2. Every other ranked brand, including Deloitte, PwC, KPMG, BDO, RSM Australia, Grant Thornton, Pitcher Partners, and HLB Mann Judd, records 0.0% across all metrics, making the gap between the top two and the rest absolute rather than marginal.
EY's zero citation rate despite its 50.0% visibility score reveals a clear divergence: Google AI Mode describes or names EY in responses but does not link back to ey.com/en_au as a source. Kelly+Partners presents the opposite pattern in a more balanced way, pairing 25.0% visibility with a 12.5% citation rate, the highest in the category. This means Kelly+Partners is the only brand that is both named and trusted as a source, while EY is named but not cited, placing it in a high-visibility but low-trust position.
Google.com and YouTube.com anchor the top cited sources for this category, alongside local directory platforms oneflare.com.au and localsearch.com.au, and the brand domain kellypartners.com.au. The presence of allanhall.com.au, barringtonata.com.au, and facebook.com in the citation list suggests Google AI Mode is drawing on local directory content and small firm websites rather than the major firm domains. None of the global firm domains, such as deloitte.com.au or pwc.com.au, appear in the top cited sources list.
Movers & shakers since last refresh
Biggest visibility fallers
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EY 75% → 50% · rank #1 → #1-25pp
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Kelly+Partners 50% → 25% · rank #2 → #2-25pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
50% | 0% | Google AI Mode |
EY leads with 50.0% visibility, thirteen times the 3.8% category average, but its 0.0% citation rate means Google AI Mode names it without linking to its domain. |
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| 2 |
kellypartners.com.au
|
25% | 12% | Google AI Mode |
Kelly+Partners is the only brand combining measurable visibility (25.0%) with a positive citation rate (12.5%), making it the sole brand both named and sourced by Google AI Mode. |
||||
| 3 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte scores 0.0% on visibility, citation, and composite despite being a Big Four firm, placing it level with fifteen other brands that have no AI presence in this category. |
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| 4 |
pwc.com.au
|
0% | 0% | Google AI Mode |
PwC records 0.0% across all three metrics, identical to Deloitte, indicating its domain and brand name do not appear in Google AI Mode responses for this local category. |
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| 5 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
KPMG holds rank 5 with a composite score of 0.0, sharing a complete absence of visibility and citation with every brand ranked from 3 to 20 in this category. |
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| 6 |
bdo.com.au
|
0% | 0% | Google AI Mode |
| 7 |
rsm.com.au
|
0% | 0% | Google AI Mode |
| 8 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 9 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 10 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 11 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 12 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 13 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 14 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 15 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 16 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 17 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 18 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 19 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 20 |
bentleys.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in northern beaches, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in northern beaches brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in northern beaches AI visibility
Who leads AI visibility in Accountants in Northern Beaches?
EY leads with 50.0% visibility and a composite score of 35.0, more than double the next brand Kelly+Partners at 25.0% and 21.2 respectively. All other tracked brands score 0.0% on every metric.
What sources does Google AI Mode cite most for Accountants in Northern Beaches research?
The top cited sources are google.com, youtube.com, oneflare.com.au, allanhall.com.au, kellypartners.com.au, barringtonata.com.au, localsearch.com.au, and facebook.com. No global firm domains such as deloitte.com.au or pwc.com.au appear in the citation list.
Which brand in this category is both named and cited by Google AI Mode?
Kelly+Partners is the only brand achieving both, with 25.0% visibility and a 12.5% citation rate. EY is named frequently but has a 0.0% citation rate, meaning its domain is not linked as a source.
How does the top brand's visibility compare to the category average?
EY's visibility of 50.0% is approximately thirteen times the category average of 3.8%, reflecting how concentrated AI presence is at the very top of this category.
Are there any brands rising in AI visibility for this category?
The data shows no biggest visibility risers in this audit period. Both EY and Kelly+Partners are recorded as fallers, with each dropping 25.0 percentage points from their previous visibility scores.
Do the Big Four accounting firms dominate AI visibility in the Northern Beaches category?
No. Deloitte, PwC, and KPMG all score 0.0% on visibility and citation, while EY is the only Big Four firm with any presence, and it achieves that without a single citation back to its domain.