Accountants in North Brisbane: AI search visibility ranking (2026)
How AI search engines rank accountants in north brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving North Brisbane businesses and households with tax, bookkeeping, audit, business structuring, CFO advisory, and compliance support across North Brisbane. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
EY holds the only meaningful AI visibility score in this category at 62.5%, producing a composite score of 43.8 against a category average of just 3.1%. Every other ranked brand, including Deloitte, PwC, KPMG, and BDO, sits at 0.0% visibility and 0.0% citation. This gap is not marginal. EY is functionally the only brand Google AI Mode surfaces in response to 'Accountants in North Brisbane' queries, meaning the remaining 19 brands are invisible in this channel entirely.
Despite EY's dominant visibility score of 62.5%, its citation rate is 0.0%, matching every other brand in the category. This means Google AI Mode names EY in responses but does not link out to ey.com/en_au as a cited source. The top cited sources in this category are third-party directories and small local firms, including localsearch.com.au, reliableaccounting.com.au, and jc-accountant.com.au. Named visibility and citation trust are completely decoupled here, and no brand in the top 10 earns citation credit.
Google AI Mode is the only engine recorded across all 10 listed brands, confirming this audit is anchored entirely on that single engine. The cited sources suggest the AI draws heavily on aggregator and directory content, with google.com, inspire.accountants, linkedin.com, and localsearch.com.au all appearing before any brand's own domain. EY's visibility spike of 62.5 points (rising from 0.0% in the prior period) appears to be a recent and isolated shift, with no other brand recording any movement in the biggest visibility risers data.
Movers & shakers since last refresh
Biggest visibility risers
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EY 0% → 62% · rank #0 → #1+62pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
62% | 0% | Google AI Mode |
EY holds a 62.5% visibility score, roughly 20 times the 3.1% category average, but records a 0.0% citation rate, meaning it is named but never linked by Google AI Mode. |
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| 2 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte sits at rank 2 by brand recognition but records 0.0% visibility and 0.0% citations, placing it no differently than any unranked firm in this AI channel. |
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| 3 |
pwc.com.au
|
0% | 0% | Google AI Mode |
PwC records a composite score of 0.0, identical to ranks 4 through 10, indicating no detectable AI Mode presence despite its national brand profile in Australian accounting. |
||||
| 4 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
KPMG's 0.0% visibility score means it shares the same AI Mode standing as smaller regional firms like HLB Mann Judd and Moore Australia in this specific local category. |
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| 5 |
bdo.com.au
|
0% | 0% | Google AI Mode |
BDO, ranked 5th overall, shows 0.0% visibility and 0.0% citations, with no differentiation from ranks 6 through 10 in any metric captured by this audit. |
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| 6 |
rsm.com.au
|
0% | 0% | Google AI Mode |
| 7 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 8 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 9 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 10 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 11 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 12 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 13 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 14 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 15 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 16 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 17 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 18 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 19 |
kellypartners.com.au
|
0% | 0% | Google AI Mode |
| 20 |
bentleys.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in north brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in north brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in north brisbane AI visibility
Who leads AI visibility in Accountants in North Brisbane?
EY leads with a visibility score of 62.5% and a composite score of 43.8, the only brand above 0.0% in a 20-brand category with an average visibility of just 3.1%.
What is the citation rate for top accounting brands in Google AI Mode for North Brisbane?
Every brand in the top 10, including EY, records a 0.0% citation rate, meaning Google AI Mode does not link to any of their domains despite naming some in responses.
What sources does Google AI Mode cite most for Accountants in North Brisbane queries?
The top cited sources are third-party directories and small local firms, including google.com, inspire.accountants, localsearch.com.au, reliableaccounting.com.au, and jc-accountant.com.au, not the websites of any major accounting brand.
Is there any brand momentum in this category's AI visibility data?
Only EY shows movement, recording a visibility delta of 62.5 points after rising from 0.0% in the prior period. No other brand appears in the risers or fallers data.
Do large national firms like Deloitte, PwC, and KPMG have AI visibility for North Brisbane searches?
No. Deloitte, PwC, KPMG, BDO, and every other brand ranked 2 through 10 all record 0.0% visibility and 0.0% citations in this audit.
Which AI engine dominates coverage of Accountants in North Brisbane?
Google AI Mode is the only engine recorded across all brands in this audit, and EY's ey.com/en_au is listed as the top engine for the sole brand with any visibility score.