AEO Rankings · Finance

AEO for accountants in Macarthur Sydney: AI search visibility ranking

By monitoraeo Last updated July 27, 2026 Refreshed every 30 days

How AI search engines rank accountants in Macarthur Sydney by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving Macarthur Sydney businesses and households with tax planning, bookkeeping, compliance, business advisory, and financial reporting support across the greater Sydney market. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →

Avg visibility across category

Avg citation rate

20/20

Brands successfully audited

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When asking AI engines about Accountants in Macarthur Sydney, EY emerges as the leader, boasting a visibility score of 100.0 percent. Other notable mentions include Kelly+Partners and Deloitte. These brands frequently appear in the recommendations by AI, providing potential clients with reliable options for their accounting needs.

The current rankings reflect data predominantly cited from popular sources like google.com and facebook.com, along with specific domains such as kellypartners.com.au. This means that the rankings are shaped by both general aggregator sources and dedicated review sites, indicating a mix of broad-based popularity and specific user reviews.

For buyers evaluating options from this list, it is crucial to consider AI engines' emphasis on recent reviews and third-party validation. Topical authority in the specific subcategory of accountants in Macarthur Sydney is another vital aspect, helping ensure that the brand chosen is both trusted and current in its offerings.

At a glance

Category leader EY 100% visibility · named in 8 of 8 AI answers

Most cited brand Kelly+Partners 50% citation rate · the AI's most-trusted source brand in accountants in Macarthur Sydney

Top cited domain google.com Referenced by AI across the accountants in Macarthur Sydney query set — the highest-leverage PR target in this category

Visibility spread 100pp Gap between top and bottom of the ranking · 18 brands at 0% (invisible to the AI)

What we observed in this category

EY dominates this category with a visibility score of 100.0 percent, more than double the nearest competitor Kelly+Partners at 37.5 percent, and a composite score of 70.0 versus 41.2. Every other tracked brand from rank 3 onward sits at zero visibility and zero citation. The category average visibility of 6.9 percent underlines how concentrated AI presence is at the very top. This two-brand gap is the defining structural feature of the Macarthur Sydney accountants landscape in Google AI Mode.

EY holds maximum visibility yet records zero citation, while Kelly+Partners has lower visibility at 37.5 percent but a citation rate of 50.0 percent. This inversion means Kelly+Partners is the only brand Google AI Mode actively links or references as a source, making it more trusted as a reference point despite lower surface presence. The category average citation rate of just 2.5 percent confirms that being named in AI responses and being cited as a source are almost entirely decoupled in this category.

Google AI Mode is the top engine for every brand in the dataset, and the cited source list is anchored on google.com and facebook.com ahead of any firm domain. Below those platforms, local and niche firm domains appear: kellypartners.com.au, macarthuraccountingpractice.com.au, fraccounting.com.au, taxbyte.com.au, ipaccounting.com.au, and startfreshaccounting.com.au. The AI appears to draw on directory-style and social signals as primary anchors, with local firm websites carrying more citation weight than the major national firm domains.

Movers & shakers since last refresh

Biggest visibility risers

EY 88% → 100% · rank #1 → #1
+12pp
Kelly+Partners 25% → 38% · rank #2 → #2
+12pp

The AEO ranking

#	Brand	Visibility	Citation	Top engine
1	EY ey.com/en_au	100%	0%	Google AI Mode
EY leads with 100.0 percent visibility and a composite score of 70.0, but its 0.0 percent citation rate means it is named without being linked or sourced by Google AI Mode.
2	Kelly+Partners kellypartners.com.au	38%	50%	Google AI Mode
Kelly+Partners sits well below EY on visibility at 37.5 percent but outperforms every other brand on citation at 50.0 percent, making it the only actively cited firm in the category.
3	Deloitte deloitte.com.au	0%	0%	Google AI Mode
Deloitte records zero visibility and zero citation despite being a global brand, indicating no detectable presence in Google AI Mode responses for this specific local category.
4	PwC pwc.com.au	0%	0%	Google AI Mode
PwC matches Deloitte at 0.0 percent on both visibility and citation, confirming that global firm scale does not translate to AI visibility at the Macarthur Sydney market level.
5	KPMG kpmg.com/au	0%	0%	Google AI Mode
KPMG also scores 0.0 percent on visibility and citation, consistent with the pattern where all Big Four firms except EY are invisible in this hyper-local AI query context.
6	BDO bdo.com.au	0%	0%	Google AI Mode
7	RSM Australia rsm.com.au	0%	0%	Google AI Mode
8	Grant Thornton Australia grantthornton.com.au	0%	0%	Google AI Mode
9	Pitcher Partners pitcher.com.au	0%	0%	Google AI Mode
10	HLB Mann Judd hlb.com.au	0%	0%	Google AI Mode
11	Moore Australia moore-australia.com.au	0%	0%	Google AI Mode
12	William Buck williambuck.com	0%	0%	Google AI Mode
13	SW Accountants & Advisors sw-au.com	0%	0%	Google AI Mode
14	Hall Chadwick hallchadwick.com.au	0%	0%	Google AI Mode
15	Mazars Australia mazars.com.au	0%	0%	Google AI Mode
16	PKF Australia pkf.com.au	0%	0%	Google AI Mode
17	Nexia Australia nexia.com.au	0%	0%	Google AI Mode
18	Crowe Australasia crowe.com.au	0%	0%	Google AI Mode
19	ShineWing Australia shinewing.com.au	0%	0%	Google AI Mode
20	Bentleys bentleys.com.au	0%	0%	Google AI Mode

Sources AI engines trust in this category

Across the 8 buyer-intent queries we ran on accountants in Macarthur Sydney, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.

google.comfacebook.comkellypartners.com.aumacarthuraccountingpractice.com.aufraccounting.com.autaxbyte.com.auipaccounting.com.austartfreshaccounting.com.au

How to read this AEO ranking

Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.

Visibility = being named

A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer. More on visibility →

Citation rate = being trusted

Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence, different from being named. More on citation rate →

Top engine differs by brand

The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps. How AI engines pick sources →

AEO rankings move month to month

AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically. How AI search ranking works →

Run an AEO audit on your own accountants in Macarthur Sydney brand

The brands above were curated from public market-leader lists. Want the same answer engine optimisation measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.

Audit your accountants in Macarthur Sydney brand → Browse all AEO rankings Methodology →

Frequently asked about AEO for accountants in Macarthur Sydney

Who leads AI visibility in Accountants in Macarthur Sydney?

EY leads with 100.0 percent visibility and a composite score of 70.0. Kelly+Partners is the only other brand with any AI presence, at 37.5 percent visibility.

Which brand is most cited by Google AI Mode in this category?

Kelly+Partners has a citation rate of 50.0 percent, making it the most cited brand. EY, despite maximum visibility, has a citation rate of 0.0 percent.

What sources does Google AI Mode anchor on for Macarthur Sydney accountant queries?

The top cited sources are google.com and facebook.com, followed by local firm domains including kellypartners.com.au, macarthuraccountingpractice.com.au, fraccounting.com.au, and taxbyte.com.au.

How do the major national accounting firms perform in this local category?

Deloitte, PwC, KPMG, BDO, RSM Australia, Grant Thornton, Pitcher Partners, and HLB Mann Judd all score 0.0 percent on both visibility and citation in this dataset.

Is visibility the same as citation trust in this category?

No. EY has full visibility at 100.0 percent but zero citation, while Kelly+Partners has lower visibility but a 50.0 percent citation rate, showing the two metrics are independent here.

How concentrated is AI visibility in the Macarthur Sydney accountants category?

Extremely concentrated. The category average visibility is just 6.9 percent and only two of the 20 tracked brands have any visibility at all, with EY accounting for most of it.