Accountants in Hobart: AI search visibility ranking (2026)
How AI search engines rank accountants in hobart by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving Hobart businesses and households with tax, bookkeeping, audit, advisory, and compliance services across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
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At a glance
What we observed in this categoryauto-generated
EY dominates AI visibility in the Accountants in Hobart category with a 62.5% visibility score and a composite score of 43.8, against a category average of just 3.1%. That gap is substantial: every other brand in the top 10 sits at 0.0% visibility. EY also grew its visibility by 12.5 percentage points from the previous period, reinforcing its lead. The remaining 19 brands collectively contribute almost nothing to the AI visibility landscape in this category.
A striking divergence exists between being named and being cited. EY holds 62.5% visibility but carries a 0.0% citation rate, meaning Google AI Mode mentions it without linking or attributing sources to it. BDO is the reverse case: 0.0% visibility but a 12.5% citation rate, making it the only brand the AI actively cites as a source despite rarely surfacing it by name in responses. Deloitte, PwC, and KPMG score zero on both metrics despite their national profiles.
The cited sources data reveals that Google AI Mode anchors on directories and social platforms rather than the accounting firms themselves. The top cited sources include google.com, facebook.com, instagram.com, m.yelp.com, and clutch.co, alongside smaller local firms such as srfinancialgroup.com.au, sipaccountants.com.au, and samniteaccounting.com.au. This pattern suggests the AI treats local directory and review signals as more citable than the official domains of large national firms operating in Hobart.
Movers & shakers since last refresh
Biggest visibility risers
-
EY 50% → 62% · rank #1 → #1+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
62% | 0% | Google AI Mode |
EY leads with 62.5% visibility and a composite score of 43.8, more than 40 points above any other brand, yet its citation rate remains at 0.0%. |
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| 2 |
bdo.com.au
|
0% | 12% | Google AI Mode |
BDO is the only brand besides EY with any measurable score, earning a 12.5% citation rate while recording 0.0% visibility, producing a composite of just 3.8. |
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| 3 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte scores 0.0% on both visibility and citation, matching ranks 4 through 10 despite being a Big Four firm with a national Hobart presence. |
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| 4 |
pwc.com.au
|
0% | 0% | Google AI Mode |
PwC records 0.0% visibility and 0.0% citation, sitting level with KPMG and six other ranked brands in a near-total AI invisibility cluster. |
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| 5 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
KPMG's composite score of 0.0 places it equal last among the top 5, with no differentiation from mid-tier firms such as RSM Australia or Grant Thornton. |
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| 6 |
rsm.com.au
|
0% | 0% | Google AI Mode |
| 7 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 8 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 9 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 10 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 11 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 12 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 13 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 14 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 15 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 16 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 17 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 18 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 19 |
kellypartners.com.au
|
0% | 0% | Google AI Mode |
| 20 |
bentleys.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in hobart, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in hobart brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in hobart AI visibility
Who leads AI visibility in Accountants in Hobart?
EY leads with 62.5% visibility and a composite score of 43.8, far ahead of all other brands whose visibility sits at 0.0%.
What is the average AI visibility score for accountants in Hobart?
The category average visibility is 3.1% and the average citation rate is 0.6%, both dragged down by the large number of brands scoring zero.
Which brand is cited most by Google AI Mode in this category?
BDO holds the highest citation rate at 12.5%, making it the most cited firm despite having 0.0% visibility in AI-generated responses.
What sources does Google AI Mode anchor on for Accountants in Hobart queries?
The top cited sources are directories and social platforms including google.com, facebook.com, instagram.com, m.yelp.com, and clutch.co, plus small local firm sites such as srfinancialgroup.com.au and sipaccountants.com.au.
Do the Big Four accounting firms perform well in AI visibility for Hobart?
No. Deloitte, PwC, and KPMG all score 0.0% on both visibility and citation, and only EY achieves any meaningful AI presence in this local category.
Has any brand improved its AI visibility in Accountants in Hobart recently?
EY is the only brand recorded as a visibility riser, increasing by 12.5 percentage points from 50.0% to 62.5% in the current period.