Accountants in East Brisbane: AI search visibility ranking (2026)
How AI search engines rank accountants in east brisbane by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving East Brisbane businesses and households with tax, bookkeeping, audit, business structuring, CFO advisory, and compliance support across Brisbane's eastern suburbs. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 25, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
EY dominates this category with 87.5% visibility, producing a composite score of 61.2 against a category average of just 5.0%. BDO sits a distant second at 12.5% visibility and a composite score of 8.8. Every other tracked brand, including Deloitte, PwC, KPMG, and RSM Australia, records 0.0% visibility. The gap between EY and the rest of the field is not marginal. It represents a near-total concentration of AI presence in a single brand across all sampled queries.
A striking divergence exists between visibility and citation across the entire category. EY holds 87.5% visibility yet carries a 0.0% citation rate. BDO mirrors this pattern exactly. No brand in the top 10 receives a single citation. This means Google AI Mode names these firms in its responses but does not link back to their domains as sources. Being named and being trusted as a source are entirely separate outcomes here, and currently no brand achieves both.
The sources Google AI Mode actually anchors on in this category are third-party directories and local independents, not the major firm websites. Google.com, Yelp, and LinkedIn appear alongside smaller operators such as advivo.com.au, skywaysaccountants.com.au, and mobbsandcompany.com. Inspire.accountants also features as a cited source. This pattern suggests the AI draws on structured listing and review data to support local accounting queries, bypassing the owned websites of even the highest-visibility brands entirely.
Movers & shakers since last refresh
Biggest visibility fallers
-
Bentleys 12% → 0% · rank #3 → #3-12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
88% | 0% | Google AI Mode |
EY leads with 87.5% visibility and a composite score of 61.2, roughly 12 times the category average of 5.0%, yet records 0.0% citation rate alongside every other brand. |
||||
| 2 |
bdo.com.au
|
12% | 0% | Google AI Mode |
BDO is the only other brand with any visibility at 12.5%, giving it a composite score of 8.8, but it shares EY's 0.0% citation rate and trails by 75 percentage points. |
||||
| 3 |
bentleys.com.au
|
0% | 0% | Google AI Mode |
Bentleys sits at rank 3 with 0.0% current visibility after a delta of -12.5 percentage points, making it the only recorded faller in this audit period with no citation offset. |
||||
| 4 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte records 0.0% visibility and 0.0% citation despite its global brand scale, indicating no measurable presence in Google AI Mode responses for this specific local category. |
||||
| 5 |
pwc.com.au
|
0% | 0% | Google AI Mode |
PwC matches Deloitte with 0.0% visibility and 0.0% citation, showing that global brand recognition does not translate into AI visibility for localised accounting queries in East Brisbane. |
||||
| 6 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
| 7 |
rsm.com.au
|
0% | 0% | Google AI Mode |
| 8 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 9 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 10 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 11 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 12 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 13 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 14 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 15 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 16 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 17 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 18 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 19 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
| 20 |
kellypartners.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in east brisbane, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in east brisbane brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in east brisbane AI visibility
Who leads AI visibility in Accountants in East Brisbane?
EY leads with 87.5% visibility and a composite score of 61.2. BDO is the only other brand with any visibility, recorded at 12.5%.
What sources does Google AI Mode cite most for Accountants in East Brisbane queries?
The top cited sources include google.com, yelp.com, linkedin.com, inspire.accountants, and smaller local firm websites such as advivo.com.au and skywaysaccountants.com.au. None of the major firm domains appear in the citation list.
Are any brands both highly visible and highly cited in this category?
No. Every brand in the category records a 0.0% citation rate, including EY at 87.5% visibility. Visibility and citation are entirely disconnected across all 20 tracked brands.
Which brand has lost the most visibility recently in this category?
Bentleys is the only recorded faller, dropping 12.5 percentage points to reach 0.0% current visibility while holding rank 3.
How concentrated is AI visibility in this category?
Extremely concentrated. EY alone accounts for 87.5% visibility against a category average of 5.0%, and 18 of the 20 tracked brands record zero visibility.
Do large global accounting firms perform well in localised AI visibility for this category?
Only EY does. Deloitte, PwC, KPMG, RSM Australia, and Grant Thornton all record 0.0% visibility, suggesting global brand scale does not automatically drive local AI presence here.