Accountants in Canberra: AI search visibility ranking (2026)
How AI search engines rank accountants in canberra by visibility and citations. 20 brands measured monthly across Google AI Mode: which brands the AI names in answers, which domains it cites as sources, and how the leaders compare. Accounting firms serving Canberra businesses and households with tax, bookkeeping, audit, advisory, and compliance services across the metro. Composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 10, 2026Download this ranking as a PDF
We'll email it to you. One-off send — no list, no follow-up, no surprise marketing.
At a glance
What we observed in this categoryauto-generated
EY dominates this category with a visibility score of 75.0%, against a category average of just 5.0%. That gap, 70 percentage points above average, is unusually wide and signals a near-monopoly on AI-generated mentions for Canberra accountants. Kelly+Partners and RSM Australia each sit at 12.5% visibility, while every other tracked brand including Deloitte, PwC, and KPMG registers 0.0%. The concentration of AI attention in a single brand makes EY's position structurally significant for any competitor in this category.
EY's 75.0% visibility comes with a 0.0% citation rate, meaning AI Mode names it frequently but does not link back to its domain. Kelly+Partners is the only brand where visibility and citation are in alignment, both at 12.5%, giving it a composite score of 12.5. Bentleys presents the inverse pattern: 0.0% visibility but a 12.5% citation rate, meaning AI Mode links to it without naming it in responses. This named-versus-trusted divergence is a defining feature of this category's AI landscape.
All top brands share Google AI Mode as their top engine, with no divergence across platforms in the data. The top cited sources in this category are not brand domains but third-party and directory sites: google.com, region.com.au, reddit.com, oneflare.com.au, and canberradaily.com.au. This suggests AI Mode is anchoring its Canberra accountant responses on aggregator, forum, and local media content rather than on the firms' own websites, even where those firms receive high visibility scores.
Movers & shakers since last refresh
Biggest visibility risers
-
EY 0% → 75% · rank #0 → #1+75pp
-
Kelly+Partners 0% → 12% · rank #0 → #2+12pp
-
RSM Australia 0% → 12% · rank #0 → #3+12pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
ey.com/en_au
|
75% | 0% | Google AI Mode |
EY leads with 75.0% visibility, 15 times the category average, but its 0.0% citation rate means AI names it without linking to its domain. |
||||
| 2 |
kellypartners.com.au
|
12% | 12% | Google AI Mode |
Kelly+Partners is the only top-5 brand where visibility and citation are equal at 12.5%, giving it the most balanced composite score among mid-tier brands. |
||||
| 3 |
rsm.com.au
|
12% | 0% | Google AI Mode |
RSM Australia matches Kelly+Partners on visibility at 12.5% but holds a 0.0% citation rate, producing a lower composite score of 8.8 versus 12.5. |
||||
| 4 |
bentleys.com.au
|
0% | 12% | Google AI Mode |
Bentleys records 0.0% visibility but a 12.5% citation rate, making it the only brand cited by AI without being named in generated responses. |
||||
| 5 |
deloitte.com.au
|
0% | 0% | Google AI Mode |
Deloitte registers 0.0% on both visibility and citation despite its national brand scale, identical in score to PwC, KPMG, BDO, and Grant Thornton. |
||||
| 6 |
pwc.com.au
|
0% | 0% | Google AI Mode |
| 7 |
kpmg.com/au
|
0% | 0% | Google AI Mode |
| 8 |
bdo.com.au
|
0% | 0% | Google AI Mode |
| 9 |
grantthornton.com.au
|
0% | 0% | Google AI Mode |
| 10 |
pitcher.com.au
|
0% | 0% | Google AI Mode |
| 11 |
hlb.com.au
|
0% | 0% | Google AI Mode |
| 12 |
moore-australia.com.au
|
0% | 0% | Google AI Mode |
| 13 |
williambuck.com
|
0% | 0% | Google AI Mode |
| 14 |
sw-au.com
|
0% | 0% | Google AI Mode |
| 15 |
hallchadwick.com.au
|
0% | 0% | Google AI Mode |
| 16 |
mazars.com.au
|
0% | 0% | Google AI Mode |
| 17 |
pkf.com.au
|
0% | 0% | Google AI Mode |
| 18 |
nexia.com.au
|
0% | 0% | Google AI Mode |
| 19 |
crowe.com.au
|
0% | 0% | Google AI Mode |
| 20 |
shinewing.com.au
|
0% | 0% | Google AI Mode |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on accountants in canberra, these are the domains Google AI Mode cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own accountants in canberra brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about accountants in canberra AI visibility
Who leads AI visibility among accountants in Canberra?
EY leads with a visibility score of 75.0%, far ahead of the next ranked brands Kelly+Partners and RSM Australia, which each sit at 12.5%.
What is the category average for AI visibility and citation among Canberra accountants?
The category average visibility is 5.0% and the average citation rate is 1.2%, both of which are pulled up by a small number of active brands.
Which brand has the strongest combined visibility and citation performance?
Kelly+Partners has the most aligned profile, with both visibility and citation at 12.5%, giving it a composite score of 12.5 and the highest citation rate in the top 5.
What sources does Google AI Mode cite most often for Canberra accountant queries?
The top cited sources are third-party platforms including google.com, region.com.au, reddit.com, oneflare.com.au, and canberradaily.com.au, rather than firm websites directly.
Are major global firms like Deloitte, PwC, and KPMG visible in AI responses for this category?
No. Deloitte, PwC, KPMG, BDO, and Grant Thornton all record 0.0% on both visibility and citation in the current audit period.
Is there any brand that gets cited by AI but not named in responses?
Yes. Bentleys has a 12.5% citation rate but 0.0% visibility, meaning AI Mode links to its domain without mentioning the brand name in generated answers.