Top 20 account-based marketing software by AI search visibility (2026)
Platforms used to identify target accounts, coordinate multi-channel ABM campaigns, personalize outreach, and measure pipeline influence across buying committees. Ranked by a composite score: 70% visibility (% of AI answers naming the brand) + 30% citation rate (% citing the brand's domain). Full methodology →
Refreshed Jun 06, 2026At a glance
What we observed in this categoryauto-generated
Demandbase leads the Account-based marketing software category with a composite score of 78.8, despite HubSpot holding the highest raw visibility at 87.5%. The gap matters because Demandbase is the only brand among the top five to carry a meaningful citation rate — 87.5% versus 0% for HubSpot, 6sense, RollWorks, and Salesforce — meaning AI Overviews reference it as a source, not merely mention it by name. This distinction separates being present in AI-generated answers from being treated as an authoritative input to those answers.
A sharp divergence exists between named visibility and citation trust across the category. HubSpot appears in 87.5% of AI Overviews — the highest of any brand — yet its citation rate is 0.0%, identical to 6sense, RollWorks, and Salesforce, all of whom share 75% visibility. Madison Logic is the only other brand besides Demandbase to register any citation rate at all, at 12.5%, despite ranking ninth by visibility. The category average citation rate is just 5.0%, confirming that being named in an overview and being cited as a source are largely independent outcomes here.
Google AI Overviews is the dominant — and in this dataset the sole — engine driving visibility across all ten ranked brands. The top cited sources beyond brand-owned domains include gartner.com, g2.com, reddit.com, leadfeeder.com, zenabm.com, and nrich.io, indicating AI is anchoring on third-party review platforms, analyst firms, and niche ABM content sites rather than vendor sites alone. Demandbase.com is the only brand domain that itself appears in the top cited sources list, reinforcing its dual role as both a named brand and a trusted reference source.
Movers & shakers since last refresh
Biggest visibility risers
-
HubSpot 0% → 88% · rank #0 → #2+88pp
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Demandbase 0% → 75% · rank #0 → #1+75pp
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6sense 0% → 75% · rank #0 → #3+75pp
The ranking
| # | Brand | Visibility | Citation | Top engine |
|---|---|---|---|---|
| 1 |
demandbase.com
|
75% | 88% | Google AI Overviews |
Demandbase holds the highest composite score (78.8) and the only substantial citation rate (87.5%) in the top five, making it uniquely trusted rather than merely visible. |
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| 2 |
hubspot.com
|
88% | 0% | Google AI Overviews |
HubSpot achieves the category's highest visibility at 87.5% — 61.3 points above the 26.2% average — but a 0.0% citation rate keeps its composite score 17.6 points below Demandbase. |
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| 3 |
6sense.com
|
75% | 0% | Google AI Overviews |
6sense matches Demandbase's 75% visibility but earns a composite score of just 52.5 versus Demandbase's 78.8, entirely due to its 0.0% citation rate. |
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| 4 |
rollworks.com
|
75% | 0% | Google AI Overviews |
RollWorks shares an identical composite score (52.5) and visibility (75%) with 6sense and Salesforce, with zero citations differentiating it from the category leader. |
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| 5 |
salesforce.com
|
75% | 0% | Google AI Overviews |
Salesforce appears in 75% of AI Overviews — nearly three times the 26.2% category average — yet its 0.0% citation rate places it level with RollWorks and 6sense at 52.5. |
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| 6 |
terminus.com
|
50% | 0% | Google AI Overviews |
| 7 |
apollo.io
|
25% | 0% | Google AI Overviews |
| 8 |
integrate.com
|
25% | 0% | Google AI Overviews |
| 9 |
madisonlogic.com
|
12% | 12% | Google AI Overviews |
| 10 |
influ2.com
|
12% | 0% | Google AI Overviews |
| 11 |
zoominfo.com
|
12% | 0% | Google AI Overviews |
| 12 |
metadata.io
|
0% | 0% | Google AI Overviews |
| 13 |
dealfront.com
|
0% | 0% | Google AI Overviews |
| 14 |
clearbit.com
|
0% | 0% | Google AI Overviews |
| 15 |
triblio.com
|
0% | 0% | Google AI Overviews |
| 16 |
pathfactory.com
|
0% | 0% | Google AI Overviews |
| 17 |
jabmo.com
|
0% | 0% | Google AI Overviews |
| 18 |
usergems.com
|
0% | 0% | Google AI Overviews |
| 19 |
sendoso.com
|
0% | 0% | Google AI Overviews |
| 20 |
mutinyhq.com
|
0% | 0% | Google AI Overviews |
Sources AI engines trust in this category
Across the 8 buyer-intent queries we ran on account-based marketing software, these are the domains Google AI Overviews cited most often. If you're not on this list — or if your competitors are — that's a concrete PR / linkbuilding target.
How to read this ranking
Four things worth knowing before you act on the numbers above. These are the same definitions across every industry page — for category-specific observations, see the What we observed section above (where available) and the per-brand insights inline in the ranking.
Visibility = being named
A brand's visibility % is the share of AI answers that mention it by name in the response prose. This is who AI engines actively recommend to the buyer.
Citation rate = being trusted
Citation rate is the share of AI answers that include the brand's domain as a clickable source link. This is what the AI treats as authoritative evidence — different from being named.
Top engine differs by brand
The "top engine" column shows which AI surface each brand performs best on. Big gaps between a brand's score across engines usually points to specific content or schema gaps.
Rankings move month to month
AI engines re-crawl and re-rank on shorter cycles than classical search. We re-audit every brand on this list at least every 30 days and refresh this page automatically.
Get your own account-based marketing software brand audited
The brands above were curated from public market-leader lists. Want the same measurement against your own brand — including the queries you appear on, which competitors get named instead, and a prioritised fix list? Run a free preview.
Frequently asked about account-based marketing software AI visibility
Who leads AI visibility in Account-based marketing software?
Demandbase leads with the highest composite score of 78.8, driven by a 87.5% citation rate — the only brand in the top five to be meaningfully cited rather than just named.
Which brand appears most frequently in AI Overviews for ABM software?
HubSpot has the highest raw visibility at 87.5%, but its 0.0% citation rate means it is mentioned in overviews without being used as a source by the AI.
What sources does AI cite most when generating answers about ABM software?
The top cited sources include demandbase.com, gartner.com, g2.com, leadfeeder.com, zenabm.com, reddit.com, and nrich.io, with third-party review and analyst sites featuring prominently alongside one vendor domain.
How does the average AI visibility in this category compare to individual leaders?
The category average visibility is 26.2%, meaning HubSpot at 87.5% and Demandbase, 6sense, RollWorks, and Salesforce at 75% each are all operating well above the norm.
Are any smaller brands punching above their weight in AI citations for ABM software?
Madison Logic, ranked ninth by visibility at 12.5%, is one of only two brands in the dataset to record any citation rate (12.5%), making it an outlier relative to higher-visibility peers.
Which AI engine dominates visibility for Account-based marketing software brands?
Google AI Overviews is the top engine for every ranked brand in the dataset, with no other engine appearing as the primary driver for any of the top ten brands.